Articles
Tag: evergage
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Qualtrics Valued at $22.8B, Bloomreach Acquires Exponea & More News
This busy week in the CX and digital marketing software market leads with Bloomreach's big investment and acquisition.
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7 Insights Into Salesforce's Acquisition of Evergage
Analysts and industry observers share their insights on what the most recent Salesforce-Evergage acquisition means to the market.
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Adobe Closes $4.75B Marketo Acquisition, Acquia Teams With Elastic Path, More News
Adobe finalizes Marketo deal, Acquia and ElasticPath partner for headless ecommerce, Evergage reveals machine learning capabilities and more CX News.
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Adobe in Talks to Buy Marketo, SAP Updates Marketing Cloud, Other News
Adobe and Marketo in Acquisition Talks, SAP Updates Marketing Cloud, SDL and Alibaba Cloud Partner and more CX News.
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Campaign Monitor Merges with Emma and Delivra, Google Invests in Ecommerce
Catching up on the latest in customer experience software news.
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Slack Adds Screen Sharing, HubSpot's State of Inbound, More News
Paid Slack users can now share their screens on video calls with colleagues thanks to a new feature. The San Francisco-based enterprise collaboration provider last week extended its native calling feature with screen sharing. Users can leverage the capability in any Slack channel or direct message.
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Evergage Trolls Adobe Summit in Las Vegas
LAS VEGAS — Enterprise technology companies sometimes revert to passive-aggressive mentions of their competitors, usually leaving out names. Evergage’s tactics here outside the Venetian Hotel during fellow MarTech provider Adobe’s annual digital marketing conference were nowhere near passive ... just a whole lot aggressive.
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Evergage Guardian Uses Machine Learning, AI to Pull Deeper Insight From Data
Somerville, Mass.-based Evergage is integrating artificial intelligence and advanced machine learning into its the real-time personalization platform. Evergage CMO Andy Zimmerman said the new solution, Evergage Guardian, provides marketers with up-to-the-minute data, performance visualizations and proactive suggestions for improving digital interactions with customers across websites and mobile apps.
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Evergage Gets Personal with Smart Search
Somerville, Mass.–based Evergage has two new capabilities that aim to help marketers promote relevant results for each individual visitor in real time. The search and sort capabilities — Evergage SmartSearch and Evergage SmartSort — are features of the Evergage Recommend platform.
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News You Can Use: Medallia, Autopilot, More
The latest in surveys, content marketing, deleting and behavior from El Dorado State and the Spirit of America Study Reveals a World of Difference When it comes to English speaking consumers from different countries, we might all be saying the same words.
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How Evergage Makes Google Analytics Better
Most business owners now understand analytics is an essential tool that can highlight efficiency and opportunities for innovation. This shift in thinking has lead to opportunities for innovating analytics measurement itself. One of the latest innovations comes from Evergage, a cloud-based platform that supports digital personalization campaigns.
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B2B Marketing Insiders: Marketo-Insightera Acquisition Industry's 'Next Frontier'
Real time personalization for websites is the “next frontier” of marketing, according to Karl Wirth, CEO/founder of Evergage. In that sense, Marketo’s acquisition of Insightera makes sense, he told CMSWire.
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Personalization Startup Evergage Brings Web Experience Tuning to the Masses
Personalization online has been a dream of commercial websites since the Internet's rise to prominence 20 years ago, and startup Evergage hopes to bring that Web experience fine tuning to marketers everywhere. Behavioral Targeting Evergage was previously Apptegic, a start up that launched in 2012 and changed its name in
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