Articles
Tag: email
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Personalization and Segmentation: How They're Different and Why It Matters
You can use personalization and segmentation simultaneously, and you probably should.
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4 Ways to Maximize Double Opt-In Confirmations for Email
A DOI confirmation process is a valuable tool for protecting your sender reputation and email deliverability. But you need to do it right.
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4 Ways Brands Go Wrong With Digital Marketing Metrics
Is your digital marketing data actually providing insights to fuel customer experiences? Definitely not if you're busy with these tactics.
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3 Digital Marketing Tips in a Privacy-First World
Can you have personalization, marketing and privacy? Sure can. It'll take some work, though.
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8 Reasons to Pause Your Digital Marketing Campaigns
Here are some good reasons to cancel or delay your digital marketing campaigns — before it's too late.
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Contributor Q&A With Chad S. White: Automated Marketing Email Best Practices
CMSWire Managing Editor Dom Nicastro catches up with CMSWire Contributor Chad S. White on automated email marketing best practices.
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10 More Common Email Marketing Mistakes — And Solutions
Email is likely never going away. But email marketing mistakes can. Here are 10 more common email marketing mistakes with fixes.
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The 6 Must-Have, Must-Change Martech Categories for 2022
It’s no longer just about the martech stack. It’s about the CX stack, the tried-and-true methods for engaging customers you don’t want to forget about.
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6 Best Practices That Will Improve Your Digital Marketing Strategy
It doesn’t matter how great your product or service is, if you can’t market to the right people, nobody will use it, making a solid marketing strategy a must.
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How to Develop a Content Creation Strategy
Content can have a big impact on your business’s performance. Learn how to create a content strategy that will speak to your audience.
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Why Strategy Is Not an Option in Content Marketing
Brands that don’t see desired results from content marketing often don’t have a documented strategy. Learn how to design an effective one.
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Summer Musings on Email, Phone Calls, Video Calls and Low-Code Tools
Summer is the time to relax — and think about video, phone, email and low-code marketing tools.
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Messaging During Recessions: 3 Opportunities for Marketers
Marketers need to make the best of the current circumstances by tuning into consumers’ economic anxieties and concerns. Here are three strategies to consider.
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How to Use Content Marketing to Your Advantage
Content marketing is a must for brands that want to create awareness and attract new customers. But what does it take to create a successful content strategy?
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