Articles
Tag: email
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Strengthen CX and Privacy Compliance With Opt-in/Opt-out Processes and Email Metrics
With heightened digital privacy awareness, processes for opting-in or out is now a staple of customer experience.
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Why Brands Failed to Deliver on Welcome Emails
Here's what happened after I signed up for over 100 promotional emails. There were some surprises.
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Tech's Increasing Complexity Increases Data Waste
Uncovering digital's environmental impact: the waste of redundant data and lack of maintenance.
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Using Data, AI to Maximize Email Engagement and Personalization
From subject lines to business outcomes, data-driven AI is transforming email campaigns.
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5 Ways to Make Your Marketing Emails More Personal — Without Personalization
Personalization is by no means a guarantee your emails will feel more personal.
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Signed up for 100 Marketing Emails. Here's What I Learned
From confusing signup forms to dead-end confirmation pages, learn what to avoid to maximize every signup interaction.
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The Newest Messaging Automation Trigger: Internet-Connected Devices
Machine-triggered messages are exciting, but even more exciting is the ever-expanding array of internet-connected things, both conventional and unconventional.
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2022 CMSWire Contributors of the Year: Chad S. White
A profile of email marketing author and Head of Research for Oracle Marketing Consulting Chad S. White — one of CMSWire's top contributors of 2022.
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2022 CMSWire Contributors of the Year: Justin Racine
A profile of Senior Commerce Consultant at Perficient Justin Racine — one of CMSWire's top contributors of 2022.
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Personalization and Segmentation: How They're Different and Why It Matters
You can use personalization and segmentation simultaneously, and you probably should.
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4 Ways to Maximize Double Opt-In Confirmations for Email
A DOI confirmation process is a valuable tool for protecting your sender reputation and email deliverability. But you need to do it right.
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4 Ways Brands Go Wrong With Digital Marketing Metrics
Is your digital marketing data actually providing insights to fuel customer experiences? Definitely not if you're busy with these tactics.
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3 Digital Marketing Tips in a Privacy-First World
Can you have personalization, marketing and privacy? Sure can. It'll take some work, though.
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8 Reasons to Pause Your Digital Marketing Campaigns
Here are some good reasons to cancel or delay your digital marketing campaigns — before it's too late.
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