Articles
Brands need a multi-pronged approach that spans web, messaging, infrastructure and loyalty to handle out-of-stock products.
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ActiveCampaign's sales, marketing automation and CRM portfolio now includes transactional email service via acquisition.
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B2B marketing emails are not always known for excitement and engagement. But they can be.
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Should you email inactive subscribers who haven’t opened or clicked any of your promotional emails in a long time? That is the question.
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In a recent Ascend2 and Oracle survey, marketers were asked what trends and technologies would help advertisements thrive despite recent changes.
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The sunsetting of third-party cookies is putting added pressure on marketers to grow their email subscriber and loyalty member audiences.
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With the acquisition of MeetFox, Sendinblue expands its sales and communications capabilities for small and medium-sized businesses.
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How can you ensure you don’t make email marketing mistakes that break trust between your brand and your audience?
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Here are six ways you can take care of your automated campaigns so they do the best job of taking care of your prospects and customers.
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People get billions of emails each day. Learn how email automation can help you stand out from the crowd and make campaigns a breeze.
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Many of the challenges of the 2020 holiday season repeated in 2021. Here are some lessons from both to improve future results.
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Digital communication use is like one large dating app. And the workplace is being forced to find perfect matches everywhere.
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Which comes first: segmentation or personalization? Learn how to use these two complementary tactics in this article.
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Seven questions about email unsubscribes that are at the heart of devising wise practices to protect your list and your reputation.
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