Articles
Tag: email marketing (page 9)
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PostUp: Our Email Is Better Than Yours
Email is the best marketing channel. So why not exploit it? That's PostUp's thinking -- and today it announces an integration company officials claim will work better than anything else.
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Give Users a Vote: Why Testing in Email Matters
Consumers want their voices heard. Social media marketers have turned to crowdsourcing to include customer's voices. But email marketers have been giving people the opportunity to vote for years. We're not talking about direct surveys, although those can work.
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What Works, What Doesn't in Email Marketing [Infographic]
Welcome to the age of .... dead things? People like to call different types of marketing dead. What's the fate of email marketing? Many still believe in it. We caught up with three who are believers, in fact. One claims traditional email service providers (ESPs) aren't cutting it for marketers.
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A Holiday Recipe for Successful Email Campaigns
Is email marketing as easy as this? Well, no, but just like home cooks can feel like master chefs if they follow the instructions and use high quality ingredients, email marketers can greatly improve results if they stick to a tried-and-true recipe.
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Want to Retain Your Customers? Get Personal
Many marketers are stuck in the personalization slow lane. Personalization is no longer a luxury reserved for big players like Amazon but is an expectation. So marketers who want to keep up with the competition must employ a personalization strategy.
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Constant Contact has the Toolkit for Growth
The main growth levers at Constant Contact continue to point in the right direction, as the company — a provider of cloud-based digital marketing solutions for the small and midsize business (SMB) market — gains traction with its Toolkit online marketing platform. Thanks to Toolkit, introduced in April, Constant
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Canadian Marketers, Listen Up: Now Recipients Must Opt-In
American marketers may think they have it tough with the CAN-SPAM Act of 2003. But maybe they should look to their northern neighbors. On July 1, Canada's own anti-spam act became law. Canada's anti-spam legislation (CASL) puts marketing credibility to the test with a focus on opt-in for those receiving
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Constant Contact Becoming a Platform Vendor
Known mainly as a provider of cloud-based email marketing solutions for small businesses, Constant Contact has been expanding its product offerings, transforming itself into a platform vendor.
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Less Can Be More for Email Marketing
Did you ever know someone who was over keen? Who didn’t respect your space? Maybe they had something valid to say, but in the end you just had too much and tried to avoid them somehow? As marketers, we have to be careful not to fall into this category with
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Want Subscribers? Recognize Who Owns the Channel
According to a recent study from EdgeRank Checker that analyzed 50,000 posts from 1,000 brand Facebook pages, Facebook’s organic reach has been on the steady decline over the past two years. Marketers should realize that this decline is not only natural, but unavoidable.
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Free Me From Your Website Forms
Each time you click that Submit button, submit is exactly what you do. Your personal information is sucked into some computer where you become a “prospect.” You hope the collecting organization won’t spam you or worse, sell your information to other companies.
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Mailjet Claims: We're Better than MailChimp
A small, growing email marketing provider says it has the technology to take on MailChimp.
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Adobe: IBM's Silverpop Deal Could Trigger 'Nightmare'
IBM’s acquisition of Silverpop will create “headaches” for marketers using Big Blue platforms because of “silo problems” that will lead to a potentially expensive “integration nightmare,” according to a top official at Adobe, a leading competitor.
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Was IBM's Hand Forced by Industry to Acquire Silverpop?
What does IBM’s acquisition of marketing automation email provider Silverpop do for Big Blue? Depends on who you ask. It’s either a strategic move that harmoniously boosts Big Blue’s digital marketing platform. Or, perhaps, it’s an acquisition IBM had to make because everyone else is adding software capabilities in the
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