Articles
Tag: email marketing (page 7)
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SendGrid CEO Thinks Email Is Here to Stay and Has $33M to Prove It
Forget the notion email is dead. It's a ridiculous idea, according to SendGrid CEO Sameer Dholakia. "If you forget your password, you get an email to reset it. If you hit the 'buy' button on a website, the confirmation of the purchase arrives via email.
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5 Ways to Create Winning Holiday Email Marketing Campaigns
It's nearly September — and Santa's on his way. So pack up the bathing suits, give a cursory glance at October's ghosts and goblins, a fleeting nod to November's pumpkins and falling leaves, and focus all your energies on the all important winter holiday season.
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Litmus Partners with Microsoft to Improve Email Marketing
Microsoft and Litmus want to Make Email Great Again. Actually, that may be overstating the case: Redmond, Wash.-based Microsoft and Litmus, a Cambridge, Mass.-based email marketing provider, just want to make sending and receiving email a better experience. At The Email Design Conference (TEDC) in Boston today, Litmus announced
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Email Marketing Gets a Boost From ... Louis CK?
Pundits have been proclaiming the decline of email marketing ever since social media started picking up steam. Then late last year, the predictions came in about a resurgence of email marketing in 2016 — and Louis CK is just one example of how those predictions were dead on.
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Bluecore Expands Marketing Platform Into Ad World
Bluecore, a New York City-based marketing automation provider, has entered the advertising space with Bluecore Ads. Ads is clearly the second part of what the company called a two-pronged strategy when it released its Predictive Audiences app last month. With Bluecore Ads, brands can tap into email, site, customer,
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Email Analytics Vendor Acquires Content Marketing Firm
Cambridge, Mass.-based Litmus thinks email plays a pivotal role in the marketing toolbox. Today, the email creation, testing and analytics company put its money behind those beliefs through the acquisition of Curated, a content curation tool that helps subject matter experts collect, curate and publish newsletters.
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Email Marketer Integrates With Email Verification Platform
What do you get when you integrate an email marketing service with an email verification platform? Greater efficiency as well as smarter compliance and list on-boarding procedures, according to Matt McFee, founding partner at Charlotte, N.C.-based BriteVerify. BriteVerify, an email verification platform, is integrating its platform with Emma,
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Salesforce: It's Raining ROI for Digital Marketers
The mandate to produce ROI from digital marketing campaigns caused nightmares for some only two and a half years ago. Today marketers have sweet ROI dreams, at least according to the latest marketing report from Salesforce. In its just released 2016 State of Marketing Report, the San Francisco-based CRM
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Improve Your Email Marketing With These 5 Tips from Marketo
In an era of ad-blockers and spam filters, marketers need relevant, innovative email marketing strategies and tactics to keep subscribers informed and engaged with your brand. That was the key message Marketo's Mike Madden shared in a recent CMSWire webinar, 5 Tips to Master Email Marketing. You can
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MailChimp's Mandrill Move Enrages Email Users
Email marketing provider MailChimp made a move this week that set off a barrage of complaints from users who promised to abandon the product. MailChimp announced Wednesday that Mandrill, the email delivery API that developers use to send transactional emails from websites and applications, will become a paid add-on
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What You're Doing Wrong With Email Marketing
Email marketers are on a continuous quest to maximize the performance of their email marketing campaigns. With more and more readers viewing emails from smaller devices — particularly on mobile — marketers need rethink their strategies and tools to reach and engage their smartphone wielding customers.
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LiveHive Crams Email Marketing into the Humble Plug-In
B2B sales needs as many productivity hacks as the industry can deliver. Here's one.
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Are You Collecting Customer Email Addresses?
It will not surprise the greenest marketer that email is a major part of a digital marketing program. But it will shock even a veteran marketer to learn what many retailers are not doing with email. Email marketing provider Yesmail released a report today that found almost half of retailers
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Email Is Essential for Programmatic Strategy
The multitude of communication methods introduced by smartphones and tablets have revolutionized how we view digital media. Email is no exception. The dynamics of email communication has evolved into a marketing option that can best match responses from consumers on-the-go.
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