Articles
Tag: email marketing (page 4)
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Will BIMI Improve the Security and Deliverability of Your Email Marketing?
This is a relatively new standard and not every email marketing tool has adopted it. Here we explore why marketers should care about BIMI in 2021.
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5 Marketing Techniques to Dump
Five older marketing techniques that companies should jettison if they haven’t already.
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What CEOs Will Expect From Their CMOs in 2021
Now's the time for many CEOs and business owners to focus on how to restart, or jumpstart, their revenue and growth engines. Here's how CMOs can help.
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The Reasons Behind Klaviyo's Recent $4.2B Valuation
We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data.
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How to Increase Customer Engagement Through Interactive Quizzes
To uncover more about how quizzes can increase engagement, we spoke to marketing leaders to understand the impact of this type of interactive content marketing.
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Why Your Company Should Start a Newsletter
Newsletters are distinct from other forms of email marketing. Here's some advice for companies looking to start their own.
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B2B Brands: Steal These Personal Newsletter Lessons for Your Email Marketing
B2B marketers should think of their newsletter as a distribution vehicle for emerging or not-yet-finalized campaign concepts.
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Is Selling the Best Use of Marketing Emails?
Do email campaigns that have low conversions drive sales through other channels later? We’ve asked marketing experts to weigh in.
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What Marketers Should Do Now Instead of Sending Coronavirus-Related Emails
Brands have an opportunity right now to create new digital experiences that nurture relationships and instill trust and human connection.
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Why Are Marketing Email Open Rates Increasing?
HubSpot has reported data on marketing emails that show send rates and open rates are higher in the last two months. Why?
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Marketing in a Crisis, One Month Later
Marketing is challenging in the best of times. The coronavirus has added communications challenges, budgetary constraints and a push to all digital to the list.
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Why Marketers Should Focus on Optimizing Email Open Rates
Email campaigns offer some distinct advantages over social media campaigns when it comes to matching message to audience.
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How Many Marketing Emails Is Too Many Marketing Emails?
Unfortunately there's no magical formula for how frequently brands should email prospects, but marketers can take steps to ensure their emails provide value.
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How Brands Are Using Google AMP for Email, OptIn '19
At OptIn '19 this week, a panel shared interesting examples of how brands can use Google's AMP for Email to improve customer's experiences.
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