Articles
People get billions of emails each day. Learn how email automation can help you stand out from the crowd and make campaigns a breeze.
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Many of the challenges of the 2020 holiday season repeated in 2021. Here are some lessons from both to improve future results.
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Which comes first: segmentation or personalization? Learn how to use these two complementary tactics in this article.
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Seven questions about email unsubscribes that are at the heart of devising wise practices to protect your list and your reputation.
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AI, ML and NLP are changing the ways brands interact with customers. This article will look at the ways they are shaping marketing personalization.
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This article will define the core principles, strategies, technologies and purpose for inbound marketing.
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Catching up on the news of the week in customer experience and digital marketing software circles.
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Six U.S. states have pending data privacy laws. We dig into the gist of the laws and explore implications for businesses.
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Companies regularly struggle with these 10 email marketing mistakes because they're unaware of the issue or of how easy the fix is.
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Sendinblue launches email API offering, Alida debuts fall 2021 product releases and more news in digital marketing and customer experience software.
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CM Group, a portfolio of marketing technology companies focused on multichannel digital marketing, announced its merger with Cheetah Digital last week.
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Whether the fold is a hard line or soft line is up to marketers and their email design. However, the smart strategy is to design like it’s a soft line.
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Getting behind the largest acquisition of a standalone marketing provider — Intuit's $12 billion grab of Mailchimp.
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A/B testing is nothing new. So why do so many businesses still fail to do it?
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