Articles
We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data.
Continue reading...
Increased digital demand and the resulting product shortages are pushing customers outside their comfort zone and turning up the pressure on brand loyalty.
Continue reading...
Companies who want to stay competitive and retain customers in this changed world must quickly adopt a more customer-centric model than years prior.
Continue reading...
Brands must adapt their CX strategy to show customers gratitude and let them know that business will remain constant, even when everything else is in flux.
Continue reading...
This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience.
Continue reading...
Not everything that worked in ecommerce in 2020 will bring more sales in the future, but understanding the trends will help guide your 2021 strategy.
Continue reading...
The digital innovations that have been critical to survival over the past few months are here to stay, and are likely to continue evolving at a rapid clip.
Continue reading...
The real focus of digital transformation efforts should be building digital resiliency for after the pandemic. Here's what organizations can do.
Continue reading...
Shopping cart abandonment costs brands billions of dollars each year, and yet much of it can be avoided through better customer-centric ecommerce practices.
Continue reading...
With the acceleration in digital engagement, leading companies have innovated quickly to replace or complement traditional, in-store experiences.
Continue reading...
Marketers and CX professionals are bracing for an unprecedented 2020 holiday shopping season this year. Here are some tips to help guide your journey.
Continue reading...
A website is a business's public face to the world. In a moment of chaos or uncertainty, it is the foundation of trust, both internally and externally.
Continue reading...
With consumer loyalty up for grabs now more than ever, here are four priorities brands can focus on to keep them in the fold.
Continue reading...
This could be one of the most challenging holiday seasons in memory for retailers with brick-and-mortar operations.
Continue reading...