Articles
Tag: ecommerce (page 5)
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How Can Marketers Adapt to Digital Commerce Acceleration?
Digital commerce mergers and acquisitions activity grew at an all-time high last year. How should marketers be handling the digital commerce boom?
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Adobe Updates Experience Cloud to Boost Personalized Retail Experiences
Retailers can personalize in-store and online experiences with new Adobe Experience Cloud tools
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Augmented Reality, Experimentation, Ecommerce and Your Customer Base
AR and VR have the potential to offer a more immersive online shopping experience compared with the past two decades of ecommerce.
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2021 Contributors of the Year: Ali Alkhafaji
A profile of TA Digital CTO Ali Alkhafaji, PhD — one of CMSWire's top contributors of 2021.
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OpenText Acquires Zix, Verbit Raises $250M & More News
Another busy week of news in digital marketing and customer experience, as we head into the Thanksgiving break.
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How to Reshape Your Marketing for a Time of Constant Change
The rules of engagement have changed and will continue to do so for marketers and customers alike.
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5 Ways to Improve Customer Experience as Online Competition Heats Up
Here are some tips you can apply to improve the digital customer experience for your target audience.
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Customer Experience Automation and the Human Touch
Although AI shouldn’t take over everything, it can automate tasks to reduce friction and create room for humans to shine.
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Social Commerce Is Finally Here
Social commerce has finally arrived, with U.S. consumers spending $26.97 billion on social platforms in 2020 alone. Here's what marketers should watch for.
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3 Customer Experience Lessons Brands Can Learn From Amazon
When it comes to hyper-personalization and CX, Amazon is one of the first brands that people think of. What lessons can be gleaned from the tech giant?
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Personalization of Product Hierarchies: 3 Data-Driven Approaches
Personalization is a process of anticipating and meeting user needs. Starting with navigational constructs is an easy to validate way to begin.
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Are Supply Chain Shortages Damaging Your Brand's Customer Experience?
Logistical interruptions are causing supply chain shortages across multiple industries. What can brands do to keep customers happy in these circumstances?
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How Conversion Rate Optimization Improves Online Sales
Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs.
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Freshworks Debuts IPO, Optimizely Launches Data Core Service & More CX News
Freshworks files IPO, Optimizely launches data core service and more customer experience and digital marketing software news.
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