Articles
Tag: dxs15
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10 Ways to Improve Your Digital Experience Strategy
A rich, meaningful digital experience is the key to effective engagement in today's integrated digital world. It's a business imperative enterprises need to pursue to cultivate and captivate the always-connected consumer. Digital experience is something we spend a lot of time thinking about at CMSWire.
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What You're Missing About Digital Experience
Some people maintain there's no such thing as digital strategy … there's just strategy in a digital world. It's an interesting observation that underscores the imperative of digital transformation – the catalyst for CMSWire's inaugural DX Summit this past November. Digital transformation is broadly defined as the use of technology to dramatically improve the performance or
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What's the Big Deal About Digital Experience? [Video]
If you're still dragging your heels on digital transformation, let me tell you a story. Back in the mid-1980s, when I was working at a major city daily newspaper, someone brought up the emerging threat from this thing called the Internet. Almost everyone in the room laughed.
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Start 2016 With Innovative Ideas Like These
You’ve probably brainstormed great ideas for your enterprise in 2016 by now. Or maybe you've spent December thinking of how to spike your egg nog. Either way, you’re innovating. Five technology practitioners got a head start on innovative ideas in 2016 at the inaugural CMSWire DX Summit in Chicago this
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'Digital Analytics Helps You Grow Your Business' [Video]
Pierre DeBois is the founder of Zimana, a small business digital analytics consultancy. He contends that companies can optimize their campaigns and operations through a strategic commitment to advanced digital analytics. Done right, with a focused strategy in mind, the data gathered from can help companies reveal relationships between
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Oracle: 'We're Always Working on Better Solutions' [Video]
Mike Strutton oversees product innovation and integration for the Oracle Social Cloud, where he's tasked with driving social business and delivering better customer experiences. At the CMSWire DX Summit, Strutton discussed the advantages of all-in-one suite solutions — solutions often created by acquisition of best-of-breed platforms.
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Operationalizing DX: It’s All About People and Strategy
Last week, CMSWire held its inaugural DX Summit live in Chicago and via livestreaming. There were a few mission critical themes that should shape the way we’re all thinking about and planning for digital experience in the year ahead. Face Your Fear Tami Cannizzaro, senior director of marketing at
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Forrester Rates Australia the DX Champ in Asia Pacific
Digital experience practitioners and vendors in the Asia Pacific (AP) region can empathize with many of the challenges their North American and European counterparts encountered in the Midwest last week at CMSWire's inaugural DX Summit in Chicago.
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What We Learned at CMSWire's DX Summit
The first CMSWire conference for marketing technology professionals led to some candid discussions about what changes businesses need to make, and not just to their technology.
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Week in Review: Do DX Platforms Exist? + Future of Online Communities
Early Days of DX #DXS15 Sharing the ballroom stage this week at the W Chicago City Center Hotel for CMSWire's first DX Summit was an incredible honor. We had thought leaders. Digital experience experts. Analysts. Integrators. Consultants. Industry researchers. Practitioners. Read more. Top Stories What got us talking last
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Never Underestimate the Value of a Good Story #DXS15
Deb Lavoy, CEO and founder of Narrative Builders, thinks good storytelling is a key element of marketing success. Without a narrative that reflects what your organization does, you'll struggle to align your teams around a common objective, attract and inspire investors, and ultimately, provide a unified business strategy, she contends.
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Digital Experience: It's Early Days #DXS15
Sharing the ballroom stage this week at the W Chicago City Center Hotel for CMSWire's first DX Summit was an incredible honor for me. We had thought leaders. Digital experience experts. Analysts. Integrators. Consultants. Industry researchers. Practitioners.
Continue reading...
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Tami Cannizzaro: Social Advocacy Is the New Marketing #DXS15
CHICAGO — Think of Tami Cannizzaro, senior director of marketing for eBay’s Enterprise unit, as a marketing unicorn, that rarest of creatures who combines legacy enterprise branding acumen with a guerrilla marketing playbook that includes social media, community building and influencer cultivation.
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Innovate to Drive Optimal Digital Experience [Video]
Nikos Acuña thinks good ideas are born of collaboration — flowing from the input of many people thinking about a problem. The director of business strategy at Redwood City, Calif.-based Rocket Fuel, he synthesized his ideas in "Mindshare: Igniting Creativity and Innovation Through Design Intelligence," published in
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