Articles
Tag: dxm (page 8)
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CX Decoded Podcast: Laser-Focus on CX Metrics for Success
Charles Schwab's Sean Albertson discusses with CX Decoded the value of customer experience programs at his company.
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How 2 Entrepreneurs View Potential Business Impact of Web3
With Web3 many business owners are looking forward to the opportunity to have an internet base that isn’t generated through a single funnel.
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How to Repurpose Content for Social Media Strategies
Repurposing content is a critical priority for connecting with customers now, and social media is the perfect avenue.
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Google’s Move Away From Universal Analytics: What It Means for Digital Marketers
The switch to Google Analytics 4 will mean major changes for marketers. Learn what you need to do — and when — to keep your strategies up-to-date.
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Why Markets Is the New 'M' in CMO
We take a look at some of the areas and influences of the market that CMOs should be paying attention to, and it's not just customers.
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Our Audio World: Can Your Customers Hear What You're Saying?
You need to add yet one more activity track to your marketing mix, and that's audio.
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Are You Suffering from Account Blindness in B2B Marketing?
Buyers absolutely hate that organizations continue to spam them with irrelevant content, ads and other communications that miss the mark.
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Optimove Acquires Kumulos, Blink CX Joins Alida Partner Network, More News
Optimove expands offerings with Kumulos acquisition, Reputation announces Competitive Intelligence tool for deeper analytics insights and more CX news.
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Google Says It 'Reimagines' Contact Center Customer Experience With New Solution
With the Google Cloud Contact Center AI Platform, Google now provides an out-of-the-box contact center solution.
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The Evolution (or Misuse) of Intent Data and What It Means to B2B Organizations
Intent data is like ABM now — if you ask 30 different people what it is, you’ll get 35 different answers. Here's what you really need to know
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Pegasystems Announces Low-Code Capabilities in Launch of Pega Infinity Update
Pega has announced the release of the newest edition of its Pega Infinity platform targeting improved low-code options.
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6 Podcast Marketing Tips for Better Listener Adoption
So you've recorded a podcast. Now what? How do you optimize it for the long haul, and where should marketers focus their energy?
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When It Comes to Customer Experience, the Days of Targeted Advertising Are Numbered
Four out of five Americans support a ban on surveillance advertising. But will a bill that bans it pass, and how should organizations prepare?
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7 Video Optimization Tips for Marketers to Consider
Marketers creating video have a laundry list of optimization tasks to complete to make the most out of their programs.
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