Articles
Tag: dx leaders
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Jonah Berger: Make Marketing Part of the Experience, Not an Interruption
Jonah Berger discusses what makes one customer experiences more engaging than another in this DX Leaders Interview
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Katrina Schiedemeyer: Develop Non-CX Talent as VoC Program Ambassadors
Katrina Schiedemeyer of Oshkosh shares her best-practice advice on building a VoC program and explains the complementary role employee engagement plays.
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Stephanie Moritz: Use Design Thinking to Become Truly Customer-Centric
Stephanie Moritz of the American Dental Association discusses the ADA's digital transformation journey and more in our latest DX Leaders interview.
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Francisca Hawkins: 'Employee Experience Cannot Be an Afterthought'
Francisca Hawkins of Philz Coffee discusses shaping digital products, the importance of employee experience in digital customer experiences and more.
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Kate Stewart: Build DX Teams Who Complement and Challenge Each Other
Kate Stewart of the CBC discusses personalization, migration challenges and the elements of successful agile teams in our latest DX Leaders interview.
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Mike Berry: Martech Success Requires Big-Picture Vision
Shutterfly's Mike Berry discusses the ongoing evolution of martech; best-practices for martech migration; and the use of personalization in 1:1 marketing.
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Mark Nardone: Take a Nuanced Approach to VoC, Customer Advocacy
PAN Communications' Mark Nardone discusses his approach to VoC programs, best practices for creating customer advocates and more.
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Sav Khetan: ‘Un-Silo’ Your Data Foundation to Enable Personalized Digital Experiences
Tealium's Sav Khetan discusses balancing personalization and customer privacy, the state of digital marketing and more in our latest DX Leaders interview.
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Sean Ginevan: Measure Improvements to Understand DCX Success
Sean Ginevan of Google shares the likely impact of AI, AR and IoT on CX and why the lines between online and offline experiences are blurring.
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Anju Visen-Singh: Close Digital Experience Gaps With Stronger Data Science Capabilities
Anju Visen-Singh of the University of Calgary shares DX lessons business can take from higher ed, discusses CX consistency and more in our DX Leaders series.
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André König: Democratize Emerging Technologies to Realize True Change
André König discusses the impact of emerging tech on customer experience, the changing nature of work and more in our latest DX Leaders interview.
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Micki Collart: 'Seek Ubiquity First,' Then Provide Consistency in Experiences
Arm Treasure Data's Micki Collart discusses the impact of AI and IoT on customer experience; the state of digital marketing and more.
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Katrina Taylor: Harness Analytics and Human Insights to Build Great Digital Experiences
Armoire's Katrina Taylor shares thoughts on personalization, blending qualitative and quantitative data and more in our DX Leader interview.
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Serafina Frongia: Adopt a Customer Point of View to Identify Gaps in Digital Experience
Serafina Frongia, VP at Wells Fargo, discusses localization, service design and why some companies get content wrong in our latest DX Leaders interview.
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