Articles
Tag: dx-ecommerce intersection
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6 Ways to Maximize the Power of Your B2B Website
A website is arguably the most visible manifestation of a B2B firm’s brand. Yet, so many are designed and developed without a thorough understanding of the ways in which people use websites to make B2B buying decisions.
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Ecommerce Success Hinges on the Entire Digital Experience
Retail organizations are struggling to provide seamless digital experiences, but ironically, their own internal organizations can be part of the problem.
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Web CMS vs. PIM: Which to Use for Ecommerce Catalogs?
Ecommerce is harder to execute than originally expected. Companies — both B2B and B2C — have near-unanimously come to this conclusion after a few years in the ecommerce space. And for those who have yet to start, the window of opportunity narrows as the ecommerce leaders continue their exponential growth.
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Curated Customer Journeys Level the Retail Playing Field
The concept of omnichannel retail has taken hold to the point where many businesses have begun exploring the benefits of providing and integrating offline, online and mobile platforms aimed at engaging customers. This ability to reach out across platforms also opens up avenues for retailers to maximize customer engagement by
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How Retailers Can Prep for Augmented and Virtual Reality
For years, retailers have been bracing for their version of Armageddon because in their minds, the decline of shopping malls, hastened by customers’ growing preference for shopping online, signal a coming brick-and-mortar apocalypse. Yet in the US, a country with almost 7.3 square feet of retail space per capita —
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Why Measuring Conversion Rates Limits Success (And How to Fix It)
Kobe Bryant and Magic Johnson are both all-time great guards who played for the Los Angeles Lakers. Bryant is one of the highest-scoring players in league history with 25 points per game, and Johnson averaged 19.5 points per game.
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Signs an Ecommerce Site Clearly Doesn't Want Your Business
I don't normally spend too much of my free time thinking about my friend’s cycling shorts. In fact, I can honestly say I’d given the subject zero attention until last week.
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The Golden Rule of Ecommerce Website Design: Don't Confuse Your Customers
Have you ever walked into a friend’s house and realized he has completely rearranged his furniture? Or gone to your favorite grocery store, only to find they reorganized the aisles, and your produce, pasta sauce and snacks are no longer in the same spot? It’s jarring, right? This isn’t how I remember things! You might say
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