Articles
Tag: dom nicastro (page 5)
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Marketing Automation Report: Surprising Numbers or Not?
A report on marketing automation buyer habits produced some surprising and not-so-surprising results. But it depends on who you ask. Ask the creator of the report, Software Advice, and you'll hear that it’s surprising small and medium sized businesses (SMBs) represented 50 percent of the buyers interested in marketing automation.
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5 Reasons We're Obsessed with Lists
We have become the Society of the List. We list everything. It’s not just groceries anymore. Everything we think is cool must have five reasons behind it. Good steak dinner? Break it down 10 ways. Good day for skiing? Five mountains that are ready.
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Lithium to Buy Klout in $100 Million Deal?
A report published today has social customer experience enterprise software provider Lithium Technologies acquiring social media ranking influencer Klout for about $100 million. Reached by CMSWire, Klout did not confirm or deny the report. Lithium did not immediately return an email.
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5 Reasons Social Media, Blogging Catches IT Buyers' Eyes
IT buyers are getting social. They want to know what their peers are doing. They want educational content, not promotional. The message to those trying to sell to them? "...
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How Marketers Get Inside Your Head
Much of the marketing technology vendor landscape out there includes platforms tracking customer behavior habits. When they make purchases. How. Where. A software provider out of Cambridge, Mass., believes it has the answer a question those vendor platforms can't: Why? Why do customers make purchases? What's their motivation ? What
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7 Essential Skills for Great Marketers
Marketers need technology skills — or at least a keen understanding of the technologies that make them better marketers. “If you're not a digital native, you're not going to go far,” Jim Durbin, vice president of digital marketing at Plano, Texas-based Brandstorming.com told CMSWire.
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10 Things You Should Know About B2B Marketing
The last two months were all about predictions for B2B marketers. The guesswork is over. Today, we’re going to tell you some things that are happening out there, and things you need to know -- from the eyes of an analyst, marketing consultant and marketer in the trenches.
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Cirrus Insight Brings Pardot, Hubspot Marketing Automation to Gmail
Cirrus Insight claimed it broke the mold in 2011 when it integrated Salesforce with Gmail. Last fall, Cirrus, which had been working on a mobile app to bring Salesforce features to the smartphones and tablets of Gmail users, announced integration with Conga, a popular Salesforce document builder.
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9 Marketing Automation Providers Who Know Their Stuff
Forrester Research named the nine most significant lead-to-revenue management (L2RM) marketing automation platform vendors. So what makes a good one? They go beyond revenue performance management and transform marketing across the customer life cycle. They have deep features and functions. They make smart acquisitions "Change in the B2B marketing automation market is likely to
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Challenges Abound for New Microsoft CEO Satya Nadella
As founder and chief marketing officer of a Seattle-based business collaboration software provider, Brent Frei’s not only close to Microsoft geographically. He’s worked closely with the company on a business level -- and, particularly, he knows a little about new Microsoft CEO Satya Nadella.
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IBM on Mail Next: No One Else Offers Anything Like This
Remember that email you sent asking someone to do something? Me either. Delegating tasks are great, but follow-through to ensure the tasks get done -- in an electronic world -- can be challenging.
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Salesfusion Buy Sets Race for Midmarket Marketing Automation
Salesfusion's purchase of LoopFuse today sets up a battle for digital marketers' attention in the midmarket marketing automation space. The big gain for the now 75-employee Atlanta-based Salesfusion? Better social listening tools, top-notch IT and software-engineering talent and a continued lower-priced marketing automation alternative to the big boys like
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Hey, Marketer: Stop Thinking About Vendors First
Crash Davis in Bull Durham gave the best advice to a pitcher on a baseball mound: Don't think. "You just got lesson number one," the veteran Minor League catcher (played by Kevin Costner ) told his rookie pitcher. "Don't think. It can only hurt the ball club.
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Is IBM's 'Mail Next' Just Google Plus for Enterprise Email? #IBMConnect
IBM’s new social business enterprise email collaboration software “Mail Next” is a “great idea” and “represents the natural convergence of social and email.” While he's a fan, however, the platform announced at this week IBM Connect 2014 in Orlando, Fla., is not all that original, said Tom Petrocelli of Neuralytix
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