Articles
Tag: dom nicastro (page 4)
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CMO: The C-Suite's Enigmatic Executive
CMOs, we hardly know ye. You are an enigma.
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Five Ways To Produce Rock-Solid Email Marketing Campaigns
For marketers, it boils down to this: Do you make it hard or easy to find your unsubscribe feature in your email marketing campaigns? Google made the decision for you with Gmail : It's easy. It's right at the top now.
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Goodbye CIO? Why the Role May Ultimately Disappear
Those young ones walking around with their heads buried in their smartphones and tablets? As in everybody in the up-and-coming business generation? They'll render the chief information officer (CIO) role obsolete, the leader of an enterprise analytics software and solutions company told CMSWire. "What was a CIO in the past?" asked ClickFox CEO Marco Pacelli. "A creator and an innovator who made information available to the business faster and more accurately. Well, now that is over, and an entire generation of extremely tech smart kids have grown up." Yes, them.
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G2 Crowd: 'Disrupting' Enterprise Software Reviews
What do we want to do next? That was the question Matt Gorniak and Godard Abel pondered after their software startup, Big Machines, was sold in 2011 at a valuation of more than $100 million and later bought by Oracle.
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A Look at LinkedIn's New Publishing Platform
B2B marketers will soon have another way to reach audiences via LinkedIn. The question, though, is when it will launch, who will have access and what it will look like.
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Rackspace Emphasizes Digital Marketing Infrastructure
Companies deploying digital marketing capabilities have the technology experts. And they have those who specialize in customer engagement. On the surface, that's two "very different" disciplines, said Gerardo Dada, product marketing leader for open cloud provider Rackspace Hosting. Rackspace wants to merge those two worlds and today announced the
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Education Trumps Promotion in IT Buyer Marketing
Courting experienced B2B IT buyers through marketing campaigns? Don't promote yourself. Well, at least not right off the bat. Offer prospective buyers something educational — and that could be your ticket to actual product promotion.
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CMO Survey: Marketing Analytics are a Waste of Money
This won't help the marketing executive at the C-Suite table: Only about a third of organizational projects include marketing analytics. And there has been no significant gains for how marketing analytics contribute to a company's overall performance. Those are two of the findings from this month's CMO Survey, the
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The Key to Attracting IT Buyers? Show, Don't Tell
As a former IT buyer and current consultant for companies using Salesforce and other cloud deployments, Geraldine Gray knows what those in the market for IT products want. They want to be showed not only what works -- but specifically where it has worked.
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5 Ways to Improve Marketing Surveys
To survey or not to survey -- that is the question in this short-attention-span world of the customer. Some people claim you can say goodbye to online surveys and argue solicited surveys are pointless. Others, though, say surveys are OK, as long as you tackle the mobile issue. Are
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Use Social Media to Court IT Buyers
If you're not courting IT buyers in social media or online communities, then "you're missing out," said Erin Bolton, director of digital solutions for MarketStar, a marketing consultancy in Ogden, Utah.
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Key Insights About the $1.9B Marketing Automation Industry
It seems people are in love with marketing automation (MA). Last week, we covered a report that had some surprising -- and not-so surprising -- numbers, depending on who you asked. Another report, this one by Frost & Sullivan -- claims the marketing automation industry will hit $1.
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Why Cirrus Insight's Gmail-Salesforce Integration Is Hot
More than a few pairs of eyes are on Cirrus Insight, the Laguna Hills, Calif., CRM app developer that integrates Salesforce with Gmail. Nearly 7,300 pairs of eyes, to be precise. We know. Our last two pieces on the 13-employee provider -- our Nov. 26 piece, Cirrus Insight to Unite Salesforce, Gmail on Mobile Devices and our Cirrus Insight Brings Pardot, Hubspot Marketing Automation to Gmail piece on
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Five Rules to Select the Right Online Community Platform
Choosing the right online community platform is, like most things, about due diligence. Due diligence, that is, before you get a potential vendor inside your company walls and while the vendor is inside.
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