Articles
Tag: disruption (page 2)
-
Artificial Intelligence Threats and Promises
Artificial intelligence (AI) might evolve to the point where humans are no longer in control. Facebook was recently forced to shut down an experiment after two artificial intelligence programs began chatting to each other in their own language.
Continue reading...
-
How Machine Learning Might Just Make Marketing More Human
Marketers have been swamped for years now with emerging technologies which help them better identify prospects, target and re-target them, personalize campaigns and squeeze every ounce of value out of every advertising dollar spent.
Continue reading...
-
CMSWire Tweet Jam: How Machine Learning Upends Marketing #DXChat
Raise your hand if your eyes glaze over when someone speaks of the magic of machine learning. Machine learning is real. It's been around for years before its current return to the spotlight. But as with all technology terms, the hype often masks the reality.
Continue reading...
-
Don't Look Now, but AI Is Closing in on You
The good news is we live in a world where there is incredible depth of content. We have more publications, websites, television and radio networks, blogs and quite frankly more ways to communicate than ever before.
Continue reading...
-
Getting Started with Machine Learning: 3 Things Marketers Need to Know
The buzz surrounding machine learning and artificial intelligence (AI) in the consumer world has rapidly bled over into the enterprise.
Continue reading...
-
Machine Learning Without Empathy Fails
The future of machine learning technology in marketing sounds promising. Machines will not only fulfill ordinary, everyday tasks but accomplish things humans cannot even conceive of by deriving predictive models with powerful, automated technology.
Continue reading...
-
Why You Should Introduce Machine Learning Into Your Marketing Now
Cater to the "market of the one" — this has always been the holy grail of marketing. Brands and marketers have always strived to understand individual consumer necessities and tried to cater to them directly through an open dialog, at scale.
Continue reading...
-
To Understand Your Customer Data, Try Thinking Like a Psychologist
Like a modern King Arthur and all of his knights, digital marketers are forever on a quest for the holy grail: the website that personalizes itself to the consumer. If we can customize an individual’s digital experience, the thinking goes, we can encourage them, with all the right signals
Continue reading...
-
4 Ways to Modernize Your Marketing with Machine Learning
Machine learning is the marketing topic du jour. Marketers are turning to machine learning to find patterns in data and use analytically derived insights to predict future actions at a more finite level.
Continue reading...
-
Why Machine Learning Moves the Needle for Marketers
Marketing and sales seemed to be much easier in the past. Customers simply visited a retail shop, where they could ask a knowledgeable salesperson about a product they discovered in a local newspaper. In recent years, the ubiquity of the internet and a state-of-the-art technology changed everything.
Continue reading...
-
How Machine Learning is Upending Marketing
A marketing makeover is underway. Machine learning is shaking up standard practices and enabling radical improvements around personalization, customer segmentation, and campaign performance. For early adopters of machine learning, statistics show they are edging out their competitors and creating impossible-to-ignore customer engagements.
Continue reading...
-
Digital Transformation Isn't a One and Done Deal
By now, every organization understands the need to undergo digital transformation to better serve customers and operate a better business. But a fundamental challenge with “digital transformation” could bite you if you don’t pay attention. Transformation implies a finite mindset and suggests that once you’ve “transformed,” your work is done.
Continue reading...
-
The C-Suite's Best Defense Against Digital Disruptors
The buzz that surrounded Unilever’s $1 billion buy of the Dollar Shave Club was telling. In many ways the purchase symbolizes the inability of large companies to respond quickly to new sales models and consumer behavior.
Continue reading...
-
Forrester Says 'Stop Marketing to Your Customers' #aadigital
NEW YORK CITY — You can't tell people what to buy anymore. Now you have to go beyond product pitches and memorable jingles to engage and excite them: You actually have to take the time to build digital relationships with them by turning your marketing messages into marketing experiences.
Continue reading...
Displaying 15-28 of 38