Articles
Tag: discussion point
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Where Analytics Fit in Your Digital Experience Strategy
We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to continue customer engagement has become even more complex.
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Assessing the GDPR's Impact on Business
The sirens have been ringing loud and clear about the looming May 2018 GDPR deadline.
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Where Does Digital Workplace Success Start?
For many organizations, it's a familiar tune. All efforts focus on the customer. Businesses invest in marketing campaigns, enterprise-level platforms to support the entire customer journey. Analytics. Customer data. Meanwhile, the tools for those companies' employees are scattered. You email this department head. You IM this executive.
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Is Customer Centricity Actual or Aspirational?
In the last 10 years, we’ve metamorphosed into a smartphone-obsessed, social-media-loving, digital-dependent society. Software vendors and marketers alike have tried to keep up — to digitally transform like their customers and, moreover, embrace more customer driven strategies. But they’re not there yet — according to analysts including Brian Solis.
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Do Meetings Quash Productivity?
Most people greet the promise of a meeting with the special kind of joy that's saved for a trip to the dentist. But meetings are a necessary evil of work life, even in an era when tools like Slack have become the hub of workplace communication.
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Discussion Point: Who Has the Best Digital Marketing Hub in 2016?
The best cocktails sometimes only take two ingredients. But that's not the case with the perfect digital marketing hub. In Gartner's Magic Quadrant for Digital Marketing Hubs, published earlier this month, marketing technology analysts wrote that the ultimate digital marketing technology stack: Combines first-, second- and third-party data
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How to Build a Collaborative Culture
There are plenty of enterprise collaboration tools to get work done better and faster.
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Assessing the Risks of Cyber Attacks
Cyber hackers cracked the US federal government earlier this month, exposing personnel information for about 4 million current and former federal employees. Cyber attackers targeted the Office of Personnel Management (OPM) and may have originated in China.
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How Effective Are CRM Systems?
No matter how many bells and whistles CRM develops each year — customer listening, social media promotion, analytics-everywhere, to name a few examples — the core of the platform remains the same. At the end of the day it all starts from a foundation of service, sales and marketing.
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Is the Apple Watch a Security Threat?
The Apple Watch. We know it's pretty and new and sexy and fun to use. We know it will be a great complement to other mobile devices.
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Discussion Point: How Can You Solve Your IT Talent Gap?
Consider it a classic Catch-22: Your company has plenty of open IT positions to fill, and too few qualified candidates to fill them. Now what do you do? By all accounts, 2015 will be a spectacular year for IT workers as the unemployment rate continues to plummet, salaries increase and
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Discussion Point: How Can Your Company Innovate Faster?
Every business dreams of doing things things differently, uniquely, innovatively. But how can businesses best achieve innovation? Some prescribe a culture of innovation. Some want to teach innovation in schools. Some suggest hiring innovators. Still others link innovation to agility. And they all may be right.
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Discussion Point: Can Marketing Technology Grow Any Bigger?
Scott Brinker did the heavy lifting. The rest of us jumped on the bandwagon and began to weigh in. Brinker's yearly marketing technology supergraphic hit the streets in January. It featured 100 percent growth in the number of vendors in this space, climbing to 1,876. People are frightened.
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Discussion Point: Who Has the Best Digital Marketing Hub?
Ask someone to define a digital marketing hub and you're likely to get a broad range of answers.
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