Articles
Tag: digital (page 8)
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Growing Beyond Agile: Adaptability for Today’s Marketing Landscape
Agile, as a process and marketing philosophy, has evolved. Is your marketing evolving with it?
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What’s Your Customer Personalization Creep Factor Threshold?
How can you use customer information to deliver a personalized experience without it coming across as creepy?
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5 Common Causes of Digital Workplace Friction
Conflict is inevitable, whether it's in the digital as well as the physical workplace. Here's how leaders can stay one step ahead of potential trouble spots.
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How Server-Side Tag Management Is Influencing Marketing Analytics
Discover what server-side tag manager is, its role in marketing plans and how your analytics strategy benefits from the technology.
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CIO Leadership: Managing Through a Recession
How will CIOs manage through a recession without impacting business competitiveness?
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5 Ways to Repurpose Outdated Content to Your Advantage
Should you delete or repurpose your old content? More than likely, it could use a simple refresh.
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The State of IoT in 2022
The Internet of Things has seen slow progress in previous years — but is that trend set to continue? See what experts have to say on the state of IoT in 2022.
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CX Decoded Podcast: Brian Clifton on Big Changes to Google Analytics
CX Decoded caught up with Brian Clifton to discuss major changes for Google Analytics and how marketers should prepare.
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On the Path to Becoming Digital, Don’t Forget the Humans
Transforming a business into a digital operation isn’t just about upgrading software or revamping a website, it starts by putting human needs at the center.
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Enamored With Technology? You May Strike out in Customer Experience
Technology and customer experience can be a good thing, but it has a flip side.
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Are You Sacrificing Customer Experience for Marketing Leads?
There is so much pressure on marketing teams to deliver metrics related to lead acquisition and ROI that the customer experience is becoming an afterthought.
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Predict Business Success With the Break-Even Analysis
A break-even analysis can help you determine the future success of your business — or even a single product. Learn how to use it in your operations.
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ABM in 2022: Make It the Year of Smarter Account Based Marketing
In the B2B space, ABM is an alternative approach to marketing that can be likened to fishing with a spear as opposed to casting out a wider net.
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Dealing With AI Biases, Part 2: Inherited Biases From Data
One major roadblock continues to prevent enterprises from realizing AI’s full potential — the fear and distrust of biased AI.
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