Articles
Tag: digital (page 5)
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5 Must-Know Social Commerce Trends for 2023
How should marketers respond to the changing social commerce arena?
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3 Questions B2B Marketers Should Ask About the Dark Funnel in 2023
What you need to ask if you want to better understand, influence and measure your own dark funnel in 2023.
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Acquia Enhances CDP, Protiviti Acquires R2i, More News
WPP acquires Fēnom Digital, Protiviti gains DX agency R2i, and the latest in customer experience and digital marketing software news.
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Avoid Data and AI Biases for Stronger CX Outcomes
The more sophisticated we become in using AI about people, the more human we need to become.
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Microsoft's Reported ChatGPT Bing Marriage — and Marketing Impact
Google's biggest competitor is said to be integrating ChatGPT into search. What's the marketing impact?
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90% of Data Is Junk and Terrible for the Environment
There has never been more data and never less understanding of how to manage it properly.
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CMSWire CMO Circle: Paige O'Neill on Exploding Martech, Marketer Career Growth
CMSWire Reporter Jennifer Torres chats with Sitecore Chief Marketing Officer Paige O’Neill on this edition of CMO Circle.
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What Is Conversational AI? More Than Just Chatbots
Conversational AI uses machine learning for apps that humans can speak to interact with. Learn how this technology powers chatbots and much more.
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Salesforce Cuts 10% of Workforce, 'Hired Too Many People' Through Pandemic
Amid a “challenging” environment, Salesforce Co-CEO Marc Benioff announced this week the company will trim 10% of its staff.
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CIOs Differ on Top Priorities for 2023
How are CIOs reading the tea leaves for 2023 and what choices do they expect to make?
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CMSWire Contributor Q&A With Eric Feige: Composable Digital Architecture
CMSWire Contributor Eric Feige discusses why composable digital architecture matters to businesses.
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How to Evaluate Social Marketing Management Platforms for Your Enterprise
What should you look for in a social marketing management platform? Quite a bit, it turns out.
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What You Should Know About Nostalgia Marketing
Nostalgia marketing creates a positive, emotional feeling by using familiar ideas to associate a brand with something for which customers have fond memories.
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Why CMOs Should Care About Synthetic Data
Synthetic data could impact privacy models, automation for video, audio and display ads, AI for customer service, product development and training.
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