Articles
How should marketers respond to the changing social commerce arena?
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What you need to ask if you want to better understand, influence and measure your own dark funnel in 2023.
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WPP acquires Fēnom Digital, Protiviti gains DX agency R2i, and the latest in customer experience and digital marketing software news.
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The more sophisticated we become in using AI about people, the more human we need to become.
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Google's biggest competitor is said to be integrating ChatGPT into search. What's the marketing impact?
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There has never been more data and never less understanding of how to manage it properly.
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CMSWire Reporter Jennifer Torres chats with Sitecore Chief Marketing Officer Paige O’Neill on this edition of CMO Circle.
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Conversational AI uses machine learning for apps that humans can speak to interact with. Learn how this technology powers chatbots and much more.
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Amid a “challenging” environment, Salesforce Co-CEO Marc Benioff announced this week the company will trim 10% of its staff.
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How are CIOs reading the tea leaves for 2023 and what choices do they expect to make?
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CMSWire Contributor Eric Feige discusses why composable digital architecture matters to businesses.
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What should you look for in a social marketing management platform? Quite a bit, it turns out.
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Nostalgia marketing creates a positive, emotional feeling by using familiar ideas to associate a brand with something for which customers have fond memories.
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Synthetic data could impact privacy models, automation for video, audio and display ads, AI for customer service, product development and training.
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