Articles
Tag: digital (page 2)
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Signed up for 100 Marketing Emails. Here's What I Learned
From confusing signup forms to dead-end confirmation pages, learn what to avoid to maximize every signup interaction.
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DXP vs. Web CMS: What's the Difference and What's Your Choice?
Explore how architecture, system views, ease of extension and personalization play a role in choosing a Web CMS or DXP.
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US Department of Justice Looks to Break Google's Online Advertising Business
The US government wants Google to sell its Ad Manager Suite, which accounts for 12% of its revenue. Advertisers complain of insufficient transparency.
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'Ghosted.' Twitter's Advertisers Pull Back Spending After Laid-Off Reps Disappear
The narrative that post-layoff Twitter is doing fine isn’t totally right. The sales operation is struggling badly.
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The Top Challenges Facing CMOs in 2023
How are CMOs rising to the challenges they are facing in 2023.
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Fixing the Persistent Data/Content Silo Problem Once and for All
Internal silos can be persistent problems that wreak havoc on your company culture, your sales and eventually even your revenue.
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ChatGPT: What You Need to Know
Get the lowdown on ChatGPT, the language model revolutionizing employee experience and beyond. Learn what it is and what it can do in this must-read article.
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Scaling Your Small Business — and the Marketing, Customer Experience Impact
Over the past couple of years, Americans opened millions of small businesses to fill gaps from pandemic closures — and their futures are looking brighter.
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ChatGPT Powers NICE Platform, Gainsight and Productboard Announce Partnership, More News
NICE Systems debuts CX platform powered by OpenAI's ChatGPT, Gainsight and Productboard partner up, VIQ-ASR is released, more CX news.
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6 Ways ChatGPT May Change Digital Customer Experience
ChatGPT will likely impact the digital customer experience world and act as a catalyst for trends already in place.
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Phygital: A Confusing Neologism for a Very Real Problem
I dislike the term phygital, period, but especially in a marketing or customer experience context.
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Uncharted Waters of 2023: Top CMO Challenges and Opportunities
As bleak as 2023 may seem from an economic perspective, marketing leaders and CMOs are eyeing a year of new challenges — and opportunities.
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Build a Marketing Engine to Drive Organizational Growth
Implement a powerful growth engine by aligning people, processes and technologies around supporting the customer journey.
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Is Generative AI the Future of Product Content Generation?
How ChatGPT and generative AI could radically change the way marketers produce product content from product information.
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