Articles
Tag: digital touchpoints
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Combating 'Commerce Anarchy' With Better Data Management
Businesses struggle to deliver a unified customer experience across touchpoints, but better product data management can help deliver better user experiences.
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What Is a Customer Data Platform (CDP)?
We cover what a CDP is, what it isn't, to help understand how these marketing managed platforms can help create a unified customer experience
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Creating a Culture Where Digital Transformation Thrives
If you want to create a culture where digital transformation thrives, where customer experience is paramount, what should you do?
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4 Self-Service Trends That Are Changing Customer Service
Customers often prefer to find solutions to their problems themselves rather than having to speak with a customer service agent.
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4 Ways Sustainability Affects the Customer Experience
When sustainability becomes part of a brand’s culture, it becomes a point of differentiation, a core value, and it has a large impact on customer perception.
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CMSWire @Lunch: 3 Excuses for Digital Transformation
Are you digital-izing your workforce, even as we speak? Or are you thinking to yourself, I’ve been using computers for 30 years now, so what could Scott possibly mean now?
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6 Signs You're Becoming a Digital Enterprise
When today’s companies set out to become fully-evolved Enterprise 3.0 digital organizations, they can find themselves on a dark road that turns out to be poorly signed, full of potholes and more winding than they anticipated.
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Jahia CEO: Digital Isn't a Buzzword #DXS15
If your enterprise is not fully invested in digital, it's not fully invested. Period. "Let’s face it: Digital is not a sector or another buzzword anymore. It is the economy," said Elie Auvray, CEO and co-founder of Geneva, Switzerland-based Jahia Solutions Group, an open source digital experience (DX) and
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