Articles
Tag: digital policies
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Digital Policies: The More, the Better?
Digital policies are essential for success and self-preservation in today’s workplace. But it's possible to have too much of a good thing.
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How to Include the Voice of the Customer in Your Digital Policies
Take a hard look at your digital activities to understand whether they’re serving your organization’s entire ecosystem ... or just your organization.
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How Much Do You Trust Your Marketing Partners?
Consider every aspect of your marketing ecosystem: have you appropriately reviewed and vetted your partners?
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Your Vendor's Weakest Link Is Your Biggest Nightmare
When it comes to digital risks, vulnerabilities are contagious.
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Do Your Digital Properties Suffer from These 5 Obstacles?
Every organization thinks it's unique in what prevents it from achieving digital excellence, when in reality, the issues are common.
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The IoT: Usability by Design
For consumers to adopt the IoT on a broad scale, developers are going to have to adopt robust policies around user testing.
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Doing Right by Doing Good: Digital Policies for Successful Brand-Nonprofit Partnerships
Digital policies should include a step-by-step process for working with a brand/nonprofit to develop a mutually beneficial marketing campaign.
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Why the Future of the IoT Depends on Digital Policies
In our mad rush to connect all "things," let's avoid repeating what we did in the early days of the internet, launching with little thought of consequences.
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Why Digital Policies Are an Agile Marketer's Best Friend
Digital policies are necessary for a successful agile marketing initiative.
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The Demographic Your Digital Practices Can't Ignore
Companies will have a distinct competitive advantage if they adopt digital policies that address the needs of older consumers.
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Content Policies: Your First Step Toward Comprehensive Digital Policies
Comprehensive digital policies set consistent rules for how your organization as a whole manages its digital presence.
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Build Your Case for Digital Policies With Help From the Front Lines
Building a cross-departmental digital policy alliance can strengthen your argument when you approach the C-suite
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Digital Policies Create Opportunities
Digital policies empower you to be innovative without being reckless
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How to Overcome Resistance to Digital Policies and Standards
Until 20 or so years ago, natural barriers made us think twice about publishing information from or about an organization — processes, gatekeepers and other organizational speed bumps. These barriers slowed us down and provided some semblance of order.
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