Articles
Tag: digital operations management
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Defining Your Marketing Technology Philosophy
When it comes to martech, organizations that don’t have a strong philosophy find it hard to make strategic decisions.
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Should Marketing Leave Martech Management to IT?
The reality is some tasks will be IT, and some will be marketing when it comes to martech management. How should they work together?
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Why the 'C' in CMO Stands for Change
Examining how marketers can equip themselves with the knowledge they need to facilitate the change to a digital customer-centric system that drives revenue.
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Expert Tips for Taming the Martech Madness
What’s the best approach to a successful martech stack: separate vendors or an all-in-one solution?
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The Switch to Google Analytics 4 Is Fast Approaching: Here’s What to Do
Google Analytics 4, officially taking over UA in July 2023, offers marketers some exciting — and challenging — changes.
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Why Monolithic Digital Experience Platforms Still Trump Composable
Many are pushing composability for Digital Experience Platform (DXP) architectures. But monoliths are still in the lead. Why?
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What Martech Buyers Need to Know About Products, Platforms and Ecosystems
Here’s a buyer-friendly exploration of what martech terms mean and how to put them into perspective in the context of martech investments.
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Is Web3 a Buzzword? Or the Real Deal?
Will Web3 bring democracy and privacy back to the web, or is it all a baseless fairytale? See what the experts say.
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How to Choose the Right Data Visualization
Choosing the right way to visualize your data makes the difference between telling a clear, compelling story or creating cognitive overload. Here's how to pick.
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Build Your Martech Stack on a DAM Foundation
Martech does not work unless the various products and systems are able to “talk” to one another or have some level of automation and process design enablement.
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Gartner's Top 19 Enterprise Digital Asset Management Solutions
Looking for an enterprise digital asset management solution? Here is some insight into the platforms that top Gartner's list.
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How to Structure Your Digital Team: 16 Critical Roles
Many brands going through a digital transformation struggle to structure their teams. This framework can act as a guideline.
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Understanding and Meeting the Challenges of Digital Transformation
How do you create a digital transformation adoption strategy?
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