Articles
Tag: digital media
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Content Modeling: What It is and How to Get Started
A content model helps organize and manage your content. Here's how to get your content model right the first time round.
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Fran Hauser: Digital Media Star Soars Into Venture Capital
Fran Hauser ― venture capital investor, digital media veteran and passionate advocate for young women in business ― serves as a shining testament to Teddy Roosevelt’s famous advice to “keep your eyes on the stars and your feet on the ground.
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Google Hangouts Just Got Smart (Suggestions) #LeWeb
Google Hangouts for Android are about to get smarter. Google announced an upgrade to the app earlier today which will include smart suggestions, 16 sticker packs, video calling filters and notifications of who is available to chat.
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Publicis Acquires Sapient for $3.7B, Vows Digital Dominance
Publicis Groupe acquired fellow global digital agency Sapient for $3.7 billion today. To put that into perspective, it's more than Oracle's acquisitions of Responsys and Eloqua — and more than Salesforce's purchase of ExactTarget. Publicis means business in the digital age.
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A Look Back: The Evolution of Social Media in 2013
Social media. It seems like yesterday it was just a fad, something naysayers insisted would never catch on. Now, look at it — all grown up, attracting more users than ever and worth billions of dollars.
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Social Media Briefs: Self-Censored Posts, Customized Vine URLs
In the last week before Christmas, social media proved there's no rest for the weary. Vine users can customize their URLs, while Facebook tests out video ads in your news feeds. Facebook Wants to Understand You You knew that Facebook was watching you, but did you know it seriously
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A CXM Retrospective: How the Customer Experience Has Evolved
Early on, the idea that marketers needed to make their websites easy to use was an exercise in usability.
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And on Sunday, We Retweet
We know a lot about Twitter. We know how B2B marketers, digital marketers and marketing executives use it. We know some of your followers may be irrelevant. And we know how to optimize the microblogging platform for customer service.
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Is Your Customer Experience Ready for the Holidays? [Infographic]
The holidays are here. There are only 47 days until Christmas. And this year, the first full night of Hanukkah and Thanksgiving coincide for the first time since 1888. For the holiday shopper, time is of the essence.
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How Marketers Get Smarter about Customer Experience Management
There are many actions we associate with the customer experience. We can engage, respond, deliver — but nothing is as important as listening. Last week I presented at the LavaCon Conference on Digital Media and Content Strategies about why content marketing strategies need a strong listening culture. But I'm not
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Chief Customer Experience Officers Challenged by Security, Generation Gap
There’s no doubt that there are a plethora of resources available to help customer experience executives provide extraordinary opportunities and competitive advantage. But what challenges do they face? Consero investigated these issues in its Fall 2013 Customer Experience Data Survey. Consero surveyed Fortune 1000 chief customer experience executives about issues
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How to Develop a Digital Asset Management Strategy [Infographic]
We've discussed many different facets of digital asset management -- its value, its influence on the customer experience, and the challenges it presents to the omni-channel customer experience. In order to address these and other issues, however, a strategy to identify needs and implement the right system
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Why DAM Still Matters [Infographic]
So far this month we've been making a case for DAM. We've compared the need for digital asset management to the necessity of one's kitchen, and listed the direct benefits implementing a DAM system can afford you.
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Call to Action: Fill in the DAM Words, Terms and Definitions
DAMglossary.org needs your help. You may have read my call for a DAM Glossary from February 2013. Recently, Ralph Windsor started http://damglossary.org using a previously existing DAM Glossary.
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