Articles
Tag: digital marketing hub
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How to Strike the Right Tone With Your COVID-19 Marketing Messaging
We’ve asked marketing experts how brands can strike the right tone for their messaging, and what the goal for marketers should be during these tough times.
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Plain Language Dos and Don’ts During COVID-19
Marketers need to remember the golden rule of plain language: Complexity does not communicate authority.
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Improve Personalized Connections With Video
By personalizing video campaigns and trying out new production methods for visual content, marketers have an opportunity to build customer loyalty.
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Power Your Content Marketing With Archives and DAM
Whether you're a born-digital organization, or a 250-plus-year-old institution like Guinness, the time to start a DAM archives is now.
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How to Humanize B2B Marketing to Build a Better Relationship with Customers
There’s a piece to B2B marketing that isn’t always quite as highlighted — the fact that you are still marketing to people.
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Steak-umm’s Tweets Are a Master Class in Brand Authenticity
What marketers can learn from Steak-umm's straight talk on COVID-19.
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Content Marketing World Recap: Content Marketers Share Takeaways
Attendees of Content Marketing World 2019 weigh in on their biggest takeaways from last week's conference.
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Kitewheel's Mark Smith: Customer Journey Orchestration Is Just Warming Up
When B2C brands were asked in which way they would differentiate themselves from competitors, 47 percent chose customer experience. That’s according to an Econsultancy report that also found 21 percent of both B2C and B2B brands were excited about the prospect of improving their customer experience — a percentage only
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Adobe, Salesforce, Oracle, Marketo Have Best Marketing Hubs, Gartner Says
Gartner kept the same four leaders in its report on digital marketing hubs this year: Adobe, Oracle, Salesforce and Marketo. However, in the Magic Quadrant for Digital Marketing Hubs released Tuesday, Gartner analysts moved Adobe, Oracle and Salesforce farther ahead of Marketo in terms of their abilities
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Discussion Point: Who Has the Best Digital Marketing Hub in 2016?
The best cocktails sometimes only take two ingredients. But that's not the case with the perfect digital marketing hub. In Gartner's Magic Quadrant for Digital Marketing Hubs, published earlier this month, marketing technology analysts wrote that the ultimate digital marketing technology stack: Combines first-, second- and third-party data
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Who Earned an Invite to Gartner's Digital Marketing Leaders Party?
Gartner defines a good digital marketing stack or "hub," as it calls it, as a platform with strong partner ecosystems, convergence of marketing and advertising technology, outstanding integration capabilities, and the ability to analyze first- and third-party data.
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Discussion Point: Who Has the Best Digital Marketing Hub?
Ask someone to define a digital marketing hub and you're likely to get a broad range of answers.
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Oracle CXM Strategy Progresses with [x+1] Origin Digital Marketing Hub Integration #oow
Digital marketing/data management software provider [x+1] is integrating its Origin Digital Marketing Hub solution with the Oracle RightNow CX Cloud Service. Origin Digital Marketing Hub from [x+1] is a platform designed to allow individual management of customer touchpoints.
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Ektron Releases Digital Experience Hub, Cloud Manager & Revamped Web CMS
Enterprise web content/digital experience management technology vendor Ektron released two new tools, Ektron Digital Experience Hub and Ektron Cloud Manager, and also unveiled the latest version of its flagship web content management platform, Ektron 8.6. DXH, Cloud Manager Extend Content Reach, Accessibility The Ektron Digital Experience Hub (DXH) integrates CRM,
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