Articles
Tag: digital experience (page 9)
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Meta's Metaverse: The Future of Digital Experience Marketing?
Meta's Metaverse could be a new era in digital interaction — or a privacy nightmare waiting to unfold.
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Optimizely Moves Experimentation Solutions to Google Cloud in New Partnership
Optimizely, a digital experience platform provider, will move its experimentation solutions to Google Cloud as part of a multi-year, strategic partnership.
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Content Marketing: Develop Your Omnichannel Strategy in 9 Easy Steps
Successful marketers have defined content strategies that span across multiple channels. Follow this step-by-step guide to create your own content strategy.
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Reasons Why Ethical Conversational Design Is Vital for Enterprise AI
In today's world, AI has become almost inescapable. While the tech offers up many conveniences, it also puts forward new ethical challenges. Learn more.
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Long-Term Thinking Needed: Experience Design Survey Results
Our new metrics must be much more holistic. They need to measure the impact of our decisions on the Earth’s ecosystems over time.
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How Will Conversational AI Transform Customer Experience?
Today's conversational AI-powered applications are more humanoid than ever. How do they work, and how will they impact the digital landscape as we know it?
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It's Way Too Early to Count Out Instagram Reels
Despite the narrative, TikTok hasn’t crushed Reels just yet. Find out exactly how Instagram is fighting back.
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Let Experience Design Be Your Competitive Advantage in 2022
Experience design, which pays attention to everything from the brand experience to the emotional and physical experience, can be a competitive advantage.
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Data, Data Everywhere, But Not a Drop to Drink
Despite the vast amounts of data companies collect, there’s often not enough of the right data to train algorithms. Enter synthetic data.
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Marketing Research Roundup: DXM Trends To Pay Attention To
Stay on top of the latest data and trends driving the marketing industry in 2022 and beyond.
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Are You Ready for the MACH Revolution?
Just as the cloud revolution changed the landscape in the early 2000s, a new form of change is taking place: the MACH revolution.
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Understanding the Key Components of a Customer Data Platform
Choosing the right CDP involves many factors. In some cases you may license a product labeled as CDP only to find you need to augment it.
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How Is Web3 Decentralized?
Web3 can give privacy and control back to consumers — but how does it actually work?
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U.S. Government Looks to Improve Poor CX
Poor customer service is a staple of the federal government. Will a revamped CX strategy lead to better results?
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