Articles
Agility is a hot word in business today, with businesses competing on how quickly they can adapt to the ever-changing customer needs of their industry.
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New York City-based digital experience (DX) provider Qubit updated its DX platform to empower marketers with greater data integration, collaboration and analytics. The new release bundles data collection, reporting and analysis in one integrated workflow.
Improved Customer Segmentation
New features include Adaptive Targeting and Visitor Cloud Data Exchange.
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Forrester Research finally allowed a software provider through its digital experience leaders door — just not all the way through.
A year ago, the Cambridge, Mass.-based research firm did not select any digital experience leaders in its Wave for Digital Experience Platforms.
Today, in its second annual report, it named
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