Articles
Tag: digital engagement
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Want to Woo Today's Consumer? Look Beyond Your Website
Customer experiences have moved far beyond the one-way communications of yesteryear to actively work to make customers’ lives easier.
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Evolving Content Curation for Marketers #CMWorld
Content Curation isn't new. In fact, it's an element of content strategy that hasn't evolved too much beyond sharing, retweeting and aggregating news. Until now. Trapit, a leading provider of content curation solutions has announced its new Content Curation Center for marketers today at Content Marketing World.
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Get More Loyalty, Engagement and Insights In Store with PunchTab
If you have a product in today’s marketplace, it may be hard to control how it gets marketed to customers once it’s in a retail store.
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Webinar Recap: Smarter Web Engagement with Advanced Targeting
Your digital channels aren't fields of dreams. You can’t just build them and wait for engaged people to come. Managers of digital channels must intelligently engage their visitors -- and that’s not an easy task. CMSWire, Semphonic and Sitecore recently explored the topic of Smarter Web Engagement during a live webinar
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Forget Everything You Know About Measuring Digital Influence
A recent study by Brian Solis and the Altimeter Group has challenged what we think we know about social influence, how it’s created and what it means. Measuring The Poetry of Words The Rise of Digital Influence, which surveyed and examined a variety of vendors and brands about their
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Examining Facebook Social Commerce Trends, Data
How statistically significant is the recent growth in social commerce on Facebook? So glad you asked. Facebook v. Website: Where's the Traffic? This week, Adgregate Markets and Webtrends partnered to publish a white paper that examined the impact of social networks and mobile sites on website traffic, and the correlating rise
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Mobile Enterprise: Mobile App Innovation Inspires Enterprise Collaboration
This month we’re focusing on enterprise collaboration. What better way to collaborate than with your smartphone? While some companies are still resistant to integrating employees’ personal mobile devices within their organization’s infrastructure, more companies are learning to embrace and evolve alongside emerging technologies.
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Immerse Yourself in XS2theworld's 360° Video
Have you ever wanted to be the middle of a video? Now you can. This week, XS2TheWorld, a mobile marketing and branding specialist based in Amsterdam, launched 360° Video, a mobile app that puts the user at the center of moving video for the iPhone 4 and iPad.
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Learning the Basics of Digital Engagement Strategies
Most of us will admit to playing armchair behavioral psychologists when it comes to understanding our users' online behaviors. But imagine if you really were an actual behavioral psychologist? Recently we sat down with David Nickelson, director of digital engagement, and Giovanni Calabro, vice president of user experience, both of
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Linked Data on the Web - Becoming Reality in the UK
These days the UK government seems unusually savvy when it comes to technology, open source and open standards. Now they've embraced another open movement, that of open data. And they've appointed Sir Tim Berners-Lee, father of the World Wide Web, to help.
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