Articles
Tag: digital content
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Microsoft, Zoom Look To Hybrid Workplaces, Box Buys SignRequest & More News
In this week's Newsbyte, both Zoom & Microsoft are eyeing the emerging hybrid workplace, Box invests in e-signatures, Skype for Business counting down and more.
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Microsoft Updates Stream Video Service, Now Generally Available
In July 2016, Microsoft launched a preview release of an enterprise video service called Stream. At the time the company promised the service would become "the de facto video experience within Office 365," but we heard little of how that would happen — until today. Today, Redmond, Wash.-based Microsoft announced
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3 Things to Consider Before You Make Your Next Marketing Video
Video is arguably the future of content marketing. Within the next year, Cisco predicts video will account for 69 percent of all consumer internet traffic. YouTube has more than a billion users that watch hundreds of millions of hours and generate billions of video, the company reports. Video is
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Revitalize Your Intranet for Higher Employee Engagement
BOSTON — Mobile friendly user experiences, gamification and the right design can infuse new life into aging intranets, a pair of healthcare executives told attendees at the Gilbane Digital Content Conference at the Fairmont Copley Plaza Hotel here yesterday. Camille Wellard, senior director of internal e-business at Salt Lake City-based
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Improve Employee Communications, Gilbane Conference Attendees Told
BOSTON — Marketers and sales teams understand the imperative of focused messaging that resonates with customers. But companies generally fall short when it comes to internal communication with the people who arguably matter most ... their employees. Marissa Jarratt, vice president of marketing for the Global Snacks Group at PepsiCo.
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Why It's Time to Adopt Content-as-a-Service and Headless CMS
PARIS – Ready or not, your enterprise should prepare to move beyond the web. Many companies are already making the move, according to Richard Jones, technical director of London-based Inviqa, which specializes in content management systems, e-commerce and digital innovation.
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ECM Specialist Updates Its Flagship Product
Cleveland, Ohio-based enterprise content management specialist OnBase By Hyland is updating its flagship product to digitize processes. Formerly known as Hyland, the company is focusing on improving the interaction between enterprise content management (ECM), case management, business process management (BPM) and capture capabilities.
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Your Crappy Document Processes Are Hurting Revenue Flows
Where's the money? Obviously, not in your bank account — at least according to recent research from SpringCM, which found it typically takes companies more than a month to sign-off on some contracts. Revenue consequently flows slower than it should ...
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Widen Promises Enterprises DAM Quick Digital Insights
Digital asset management (DAM) specialist Widen Enterprises just released Quick Insights, an application it describes as an analytics “cheat sheet” for digital marketers.
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How Marketing Content Wastes Money
Docurated has confirmed what many marketing people already suspect: only a small percentage of that content you create is actually being used in the sales process.
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Put Your Best Foot Forward: Get Smart About User Experience
When your website serves as the primary face of your brand, the user experience can make all the difference in forming brand perceptions and in earning (or failing to earn) customer loyalty and support.
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Forget Nielsen, Tubular + Cloudera Get the Scoop on Video
No one watches television anymore. OK, maybe that’s an overstatement. But follow the youngest set of millennials around and you’ll find they spend more time watching YouTube than anything else. Next, look at what social network they use most often. It’s YouTube, not Facebook. Search engine? YouTube again.
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Sooner or Later We'll Learn How Smart Jeff Bezos Really Is
Shareholders are getting increasingly impatient with Amazon and its casual attitude toward profits. The company just delivered a disappointing earnings report that surprised the Street -- even though Amazon warned in its last report that the third quarter would be grim.
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Adobe, Nielsen Partner to Measure Digital Content Consumption
The company that invented TV audience measurement is partnering with Adobe to tackle one of the thorniest problems of the digital age for broadcasters and video content creators: How do you measure and monetize TV ratings on a tablet? Nielsen and Adobe announced a strategic alliance this week that's designed
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