Articles
Tag: digital clarity group
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Digital Transformation Requires Open Minds, 'Broad Perspectives'
Marketers, managers, content experts and other key stakeholders too often get trapped by their own tunnel vision — and Cathy McKnight wants to help them break free. By learning from one each other's perspective, business leaders can better address today's challenging questions, she explained.
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SDL Admits Its Customer Experience Message Failed
SDL’s executive chairman admitted the company put the "wrong salesmen" in "wrong opportunities," which led to "disappointing" win rates for its customer experience management suite. David Clayton told CMSWire that SDL was caught in a never-ending game of catchup with Sitecore and Adobe. As a result, the Maidenhead, England-based
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2 Research Firms Think They Can Serve You Better Together
San Francisco-based Constellation Research and Digital Clarity Group of New York City have formed a "strategic alliance" to better compete with legacy research firms like Forrester and Gartner. The arrangement combines Constellation's strength in enterprise research and advisory work with DCG's brand and customer experience knowledge.
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5 Web CMS Selection Lessons You Can Use
It was the worst-case scenario in a web content management system (Web CMS) implementation: Project abandoned. "No project goes without at least a few bumps in the road," said Cathy McKnight, co-founder and vice president of consulting and operations at New York City-based Digital Clarity Group.
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Navigating Web CMS and Customer Experience
Acquia. Adobe. Alfresco. Clickability. CoreMedia. Crafter Software. Drupal. Ektron. Hippo. HP Autonomy. Joomla. Kentico. WordPress. It's a web content management world after all, isn't it? Digital Clarity Group (DCG), the research-based advisory firm focused on that WCM world above and customer experience management, released today the North American edition of its
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If E-Commerce is Your Engine, Content is the Driver
Why is interest in ecommerce shrinking?
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Blending Personalization and the Personal Touch: 5 Minutes with Scott Liewehr
Raising the level of customer experience on the web and mobile is, perhaps, the greatest challenge facing marketers today. Scott Liewehr got his start back in the late '90s leading the team which built Starwood Hotels' large-scale intranet.
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Digital Clarity Group Warns CEM Vendors to 'Transform or Die'
There is a ring of truth to the introduction to Digital Clarity Group’s (DCG) latest research on European web content and customer experience servicer providers — even if it is a little dramatic.
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2014 Must-Do: Realize Technology (or Web CMS) isn't the 'Answer'
Houston, we have a problem. Houston, let's buy a new Web CMS and new marketing software program. Whoever is talking to Houston is not thinking straight, according to Scott Liewehr, president and principal analyst at Digital Clarity Group, a New York City digital research and consultancy firm.
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How Service Providers Help Drive Successful Customer Experience Implementations
From Digital Clarity Group Report Many software components make up a complete customer experience management strategy and it's pretty impossible for every vendor to have them all (although some try). The same goes for service providers who help with the implementation.
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From Web Content to Customer Experience Management, and Those Who Help You Get There
In the words of Scott Liewehr, President and Principal Analyst of the Digital Clarity Group, it's not about the right technology, it's about the right systems integrator. And when it comes to customer experience management, the right choice makes all the difference.
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CXM Research: It's Not About Mobile, It's About Ubiquitous Computing
The rapidly growing consumer preference for connecting to the Internet with mobile, rather than fixed devices is well-recognized among digital marketers and designers.
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Digital Clarity Group Helps Us Navigate the Digital Disruption
If you know Gilbane, then you likely know who Scott Liewehr is as he was a senior analyst there. And if you know Liewehr, then you should also know he has kick started a new analyst group called Digital Clarity Group (DCG).
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