Articles
Tag: digital assets
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How Web3 Changes the Content Model
How will the new Web3 content models affect the way brands approach content, marketing and advertising?
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Designing, Optimizing and Operating the Factory of the Future
The metaverse is more than a place of entertainment. It's a transformational medium that allows businesses to test out ventures before spending money.
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Bynder Acquires Content Operations Platform GatherContent
DAM platform Bynder officially moves into the content management space with their acquisition of GatherContent.
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2022 Blockchain and Cryptocurrency Reality Check
Cryptocurrency uses blockchain technology to create e-money that circumvents traditional banking. But is it here to stay?
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Why ECM Can't Replace Digital Asset Management Platforms
Though they have commonalities, enterprise content management (ECM) and digital asset management (DAM) systems cannot replace each other. Here is why.
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Why Your Digital Workplace Needs Some New DAM Technology
While digital asset management systems are often overlooked in digital transformation, they are a key element in managing enterprise content. Here's why.
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NFTs: A Digital Generation Defines Its Cultural Artifacts
While the NFT industry is still working on best practices for where to safely store assets, buyers will need to be cautious about who they do business with.
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Scale, Automation and Personalization: The Balancing Act for Today’s Brands
Concepts around scale, automation and personalization continue to place significant burdens on technical and marketing teams.
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Climbing to DAM Success, One Step at a Time
Rome wasn't built in a day and neither will your DAM program.
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Digital Asset Management Readies for Its Fourth Era
When we explore technology “eras,” it’s tempting to get lost in the minutia of years gone by. So much has changed. With digital asset management (DAM), we need to look at the bigger picture to understand its past, present and future.
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Closing the DAM Expectation Gap
All too often, businesses expect to plug in a digital asset management (DAM) system and then — voila — it will begin managing all of the organization’s assets. The misconception can be forgiven.
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Unleash DAM Across the Enterprise to Tame Digital Chaos
A few years ago, implementing a digital asset management (DAM) system used to be a team or departmental endeavor. Typically, the project would find its home where digital assets are needed and used the most — in marketing communications.
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Everything I Know About Shopping for MarTech I Learned From a Waffle Iron
The best part of shopping is when you find something that so perfectly fits your needs or use-cases that you can't imagine life without it. Take my newest toy: the waffle iron. I’ve always been the kind of person that hates too many gadgets in the kitchen.
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How DAM Helps Brands Stand Out in a Crowd
If brand management had a tagline for 2016 it might be, “It’s not about saying it all — it’s about being unique.” Information overload is the name of the game in digital marketing channels and brands are fighting to rise above the noise.
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