Articles
Tag: digital advertising
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Google's Newest Fine Turns up the Heat for Big Tech in Europe
Google's recent fine by the French competition authority is just the latest move by regulators to try and keep Big Tech under control.
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Microsoft Touts Bing as Google Threatens to Pull Search Out of Australia Over Legal Woes
Google threatens to pull search out of Australia over a legality that would disrupt its business model, providing Microsoft with an unexpected opportunity.
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Are Digital Ads Losing Their Mojo?
Advertising experts share how the pandemic has affected ad spending and effectiveness, and what brands can do to achieve success with ads in the near future.
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Is it Time for Marketers to Invest in Amazon Ads?
With Amazon gaining market share in the digital advertising space, is it time for marketers to get on board?
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GDPR May Seem Like It's Behind Us, But It Still Belongs in Your Marketing Road Map
Keys to ensuring your marketing stays on target and the right side of GDPR.
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EU Hits Google With $2.7B Antitrust Fine - But That's Not the Worst of It
The European Commission just slapped Mountain View Calif.-based Google with a $2.7 billion fine for favoring its own shopping services in its search results. The European Commission is the executive arm of the European Union. For a company that made $90.
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Ad Industry Group Forms Program to Fight Digital Fraud
Advertisers, digital marketers and publishers are fighting back against internet-related fraud, which siphons an estimated $8.2 billion annually from the US digital advertising supply chain. Ad fraud is defined as the deliberate practice of attempting to serve ads that have no potential to be viewed by a human user
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B2B Marketers: Stop Using the B2C Playbook
What’s going to make B2B marketers happy? Conversions and qualified leads are a good place to start. Meanwhile, they’re not getting what they want from digital advertising campaigns. A new Demandbase study found 71 percent of B2B marketers believe their organization’s digital advertising frequently fails to meet their expectations.
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Make Your Brand Stand Out in a Crowded, Multichannel World
For a long time, the big brands had it relatively easy. Advertise, buy shelf space, sell stuff. Then came the Internet. With the rapid growth of global e-commerce, some of the biggest brands have found themselves challenged. Myriad new competitors offer good value at a lower price.
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New Digital Ad Playbook Focuses on Big Data
Data is used in marketing and advertising. Nothing new there. But just how to use it? A few companies hope to answer that question in a new "Best Practices Playbook" for executing data-driven dynamic advertising campaigns. Jivox, a San Mateo, Calif.-based ad platform provider, partnered with Merkley + Partners
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What B2B Marketers Can Learn from Super Bowl Advertisers
$4.5 million. That’s the record-breaking, going rate at NBC for a 30-second spot in this year’s Super Bowl, according to AdWeek. And brands are doing everything they can think of to squeeze the most value out their hefty investments. From Doritos’ “Crash the Super Bowl ” campaign,
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Free Mobile Ad Network Buoys Local Business
The team at mobidart says it’s time to bring consumers and local business back together, and with today’s launch of the company’s free mobile ad network, it's one step closer to making it happen.
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IgnitionOne: We've Solved the Major Mobile Marketing Challenge
Marketers rely on cookie-based attribution technology to gain insight about customers on desktops. But they need better sources of information on mobile — and New York City-based IgnitionOne claims it can help. IgnitionOne just debuted MobileAssist, a solution that helps marketers track cross-device conversions.
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Would You Pay to Not See Google Ads?
Who would have thought it? Google will now let you pay to avoid seeing its ads. Through a new service called Contributor, launched last night, Internet users can opt-out of Google ads for a fee of $1 to $3 dollars a month.
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