Articles
Tag: design thinking (page 4)
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Digital Design Gives Control to the Customer
Historically, designers have been used to controlling the design because the design was physical and fixed. Web design is fluid, flexible and interactive. Web design is about putting the customer in control. It is about creating a design that is controllable by the customer.
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Design Minimally Viable Interactions
The most elegant interaction is so minimal it is almost invisible. I heard Derek Featherstone, web and mobile accessibility lead at Simply Accessible, give a very insightful presentation at An Event Apart in Washington, DC where he talked about a minimally viable interaction.
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The User is Not Like Me: Design Thinking in Customer Experience #forrforum
Design thinking can have a measured impact on customer experiences, Kerry Bodine, VP and principal analyst at Forrester says, but organizations must have empathy for their customers first.
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CIOs Must Become Design Thinkers
Disruption requires a new mindset.
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