Articles
Tag: dennis shiao (page 5)
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Should You Allow Commenting on Your Blog?
The Guardian recently found that of the 70 million comments left on its site since 2006, it blocked only 2 percent and deleted another 2 percent as spam or because they replied to blocked comments.
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Creating a B2B Content Brand via Community-Driven Content
If you're a designer, you probably know the InVision blog and some of the author’s names should sound familiar. Why? Because the blog’s content come from designers like you.
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How Content Marketers Rank SEO
Marketers who tell you they’re not concerned about Panda, Penguin or Hummingbird — Google’s algorithm updates — may see their content marketing efforts fall short. When I first started in content marketing, I was one of those marketers.
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A Weekly Twitter Chat, Just for Content Marketers #ContentChat
What happens every Monday, has an audience reach of over 465,000 and was named a Top 25 Twitter Chat for Marketers by Social Media Examiner? The answer is #ContentChat, a Twitter chat that takes place every Monday from 3 to 4pm ET. Started in January 2013 by Smarter Shift,
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How to Keep Content Marketing and Demand Gen Teams In Sync
Lead generation is the most important organizational goal for B2B content marketing according to 85 percent of the respondents in the B2B Content Marketing: 2016 Benchmarks, Budgets and Trends ― North America report from Content Marketing Institute and MarketingProfs.
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2015 Contributors of the Year: Dennis Shiao
When Dennis Shiao first started contributing to CMSWire, his articles focused on community management. And along with the tips and advice that he shared in these posts, he practiced what he preached.
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Tips for the Year Ahead in Content Marketing
2015 has been back to basics for my content practice. While past years involved a lot of experimentation — with social media, SlideShare, infographics and more — this year was all about better understanding my customers.
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Start Small, Think Big with Content Marketing Departments
“A journey of a thousand miles begins with a single step” — Confucius If Confucius applied his quote to content marketing, he might say that a content marketing department begins with a single blog post.
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How Events Fuel the Content Marketing Fire
Quick, guess what B2B content marketers named as the most effective content marketing tactic? OK, the headline probably gave it away, but a whopping seventy-five percent of B2B content marketers rated in-person events as most effective, over white papers, newsletters and blogs.
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Better Infographics: Think Outside the Rectangle
“I’m getting internal pressure to create infographics. Yes, I know they’ll perform well. But to be honest, I don’t view many myself. As a consumer of content, I’m just not sure I see the value.” I heard this comment at a Silicon Valley Meetup for content marketers, and it
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Content Curation: We Can Do Better
Hi there, Twitter user. Thanks for favoriting my latest tweet! But I have to ask: did you read the article I shared? I received 10 favorites and zero clicks. So what’s going on? I guess you favorited the tweet without reading the article. That’s OK, because I didn’t read it either. I’m using a content discovery app. Swipe to the right and the recommendation is inserted into my queue. It was auto-tweeted at a prearranged time. I wasn’t even awake when I tweeted it! We can do better. Is This Even Content Curation? I don’t use
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A World Without Outbound Marketing
Dateline June 2020. Congress passes a bill that forbids marketers from using email marketing and cookies. Industry analysts call it “the end of lead nurturing.” As content marketers, would we survive? Let’s see: a. we produce content that’s interesting and valuable to our target audience. But b.
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A Glimpse at Content Marketing's Future
The video was recorded and produced by my sixth grade daughter, using iMovie on her iPhone. I never created a video as a youngster. In fact, I created my first video several years into my marketing career.
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What Can You Do for Your Web CMS?
Few people think of JFK and Web CMS in the same breath. But Dennis Shiao does. The director of content marketing for San Mateo, Calif.-based DNN Corp. used the famous 1961 US presidential inauguration line from John F.
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