Articles
Tag: dennis shiao (page 4)
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Why Webinars Are My Content Marketing Ace
As a content marketer for a B2B software company, I work on a wide variety of content types: white papers, web pages, presentations, videos and infographics. But my favorite content type of all is the live webinar.
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What 4 Content Marketers Learned From 4 Content Marketing Experiments
Earlier this year, I wrote about how four content marketers were planning to experiment with different ways to make their content stand out from the crowd.
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My Evolution From Coder to Content Marketer
As a senior in high school, I took an AP course in Computer Science. When I learned to write my first algorithm, I was hooked and decided then and there that I wanted to major in Computer Science in college.
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How Content Modeling Helps Set Your Content Free
Once upon a time, we lived in a browser-centric world. Today, it’s mobile, not the browser, that sits at the center of our digital experiences. We consume content on the go. We ask questions to Siri, Cortana and Alexa, and they give us answers.
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Quality Over Quantity: Publish Less, Audit More
Would you go on a diet if you knew you'd gain 65 percent of your weight loss back? Would you work an 80-hour week if 65 percent of your output was never used? Believe it or not, these are the kinds of inefficiencies we're seeing in the content we create.
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4 Content Marketers Experimenting Their Way to Engagement
With more and more organizations jumping onto the content marketing bandwagon we face a question: How do we make our content marketing stand out from the crowd? One approach is to experiment. We could adapt the lean startup methodology for building products to our content marketing approach.
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Fake News Impacts All of Us: Here's How Content Creators Can Adapt
2016 will be remembered for many things, but one trend that will definitely go down in infamy is fake news. Fake news gained prominence during the US presidential election, potentially changing the election’s outcome and having real and serious repercussions. Linda Popky, president of Leverage2Market Associates and author of the
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Content Marketers: Do More With Less
Our jobs are at stake, content marketers. Too many content marketers are taking the “more is better” approach to publishing. But when you focus too much on production and too little on strategy, things won’t scale. At some point, the impact (ROI) of your content will hit a plateau.
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Structured Content Gives Companies Room to Scale
In a multi-channel world with dynamic content, how do you keep up with the need for regular edits without pulling all-nighters? One answer is structured content. The Downside of Co-Mingling Content with Layout Picture this scenario: you manage product feature descriptions for your B2B company’s website.
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Why B2B Marketers Should Experiment with Live Video
Content marketing is like economics: it’s all about supply and demand. In B2B, the demand for content is steady, while supply is exploding. With more blog posts, infographics and SlideShares created every minute, supply is far exceeding demand.
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Make Content Marketing Soar with These Improv Comedy Techniques
How can marketers borrow techniques from improv comedy to inform their content marketing? That was the question Kathy Klotz-Guest tackled in her presentation, “How to Create Unforgettable Content Using Techniques from Improv Comedy.” Klotz-Guest is the founder of marketing consultancy Keeping It Human, Inc. and author of the forthcoming book, “Stop Boring Me !
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Influencer Marketing Shouldn't Be a Dirty Word
In spite of the buzz surrounding influencer marketing, I’m starting to think of it as a dirty word. Why dirty? Some marketers have turned to influencer marketing as a quick way to meet their quarter's numbers.
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For Compelling Content Marketing, Think Like a Journalist
It’s a common refrain: content marketers need to be storytellers. Sometimes you can rely on memory to tell a story but in other cases, you need to go out and discover a story to tell. Recently, I participated in a two-day design thinking workshop organized by IDEO, a “global
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How to Think Like a Content Strategist
Ask Rich Schwerin to define content strategy and the first thing he’ll tell you is that “content strategy is not content marketing.” Schwerin, digital content strategist at VMware, recently gave a presentation on content strategy at a Bay Area Meetup for B2B bloggers. What is Content Strategy? For Schwerin, any
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