Articles
Tag: dennis shiao (page 3)
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What Marketers Learned in 2018
Dennis Shiao shares his thoughts, along with other marketers, on what they learned this year, and what's in store for in 2019.
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Flipboard Is Seeing Strong User Growth: Here's Why
Flipboard has emerged as a top traffic generator in the last few years: here are some theories why.
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3 Daily Activities This B2B Marketer Can’t Do Without
How a thoughtful daily routine can make you better at your job.
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How We Generated 700 Live Attendees for a B2B Product Launch Webinar
How to drive hundreds of live attendees to your next webinar.
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Why Now Is the Time for Live Video
Live video: An opportunity to be seen and heard.
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From Broadcasting to Engagement: My Twitter Journey, in 3 Phases
A look at how my use of Twitter has adapted and evolved.
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How to Put the Trust Back Into Email Marketing
Email marketing lessons from Ann Handley: how to create personal connection at scale.
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Lessons Learned from Running a Marketing Meetup
Meetups create opportunities for attendees to experience the deep and meaningful interactions that are only possible when people meet face to face.
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Find Your Target Audience or Your Marketing Efforts Are Wasted
A community Facebook page offers a lesson for marketers: Don't waste time creating content that your audience won't see. Focus on how to reach your audience.
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Think Twice About Automating Your Marketing
In 2018, dial back your use of marketing automation software and reach out to customers and prospects in more personalized ways.
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Let's Take Stock of Stock Photography
Stock photos are cheap and convenient, but they aren't very original, and a lack of originality can hurt your brand.
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Drive Higher Engagement by Joining a Twitter Chat
It's hard to get anyone to notice you on Twitter. You can improve your odds by joining a Twitter chat.
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Why the Cleveland Fed Is Banking on Content Marketing
It's no small task when an organization that’s been around for over 100 years decides to launch a content marketing initiative. However, to generate awareness and publicize the work it's doing to improve outcomes in the regions it serves, that's exactly what one financial institution did. Meet the Federal Reserve Bank of Cleveland and Michelle Park Lazette, its
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5 Characteristics of Compelling Content Marketing
I spend a lot of my time finding good content, reading it and then selecting the best examples to share on social media. To provide value to people, I’m picky about what I share.
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