Articles
Tag: david diamond (page 2)
-
Marketing Isn't Your Social Media Slave
Just like golf clubs, mobile phones and martinis, social media has become essential to business. Yet despite a proven ability to build business networks, many business professionals still consider social media to be a “marketing thing.” These people need to be convinced or replaced.
Continue reading...
-
The CMSWire 25: Our Most Popular Stories of 2013
It's a New Year -- the perfect time to take one more long, analytical look back at 2013 -- through a sampling of 25 of the most popular CMSWire stories of the year. We have selected some of the best of the best stories, based on reader interest.
Continue reading...
-
CMSWire's Top 10 Hits of 2013: Customer Experience
It's been an interesting year in the customer experience management (CXM) space, a broad category that encompasses external marketing, e-commerce and a host of related concepts. Building on Forrester's definition of customer experience — "how customers perceive their interactions with your company” — CMSWire offered readers plenty of insight about
Continue reading...
-
CMSWire Top Contributors 2013 - David Diamond
Not many companies would be brave enough to hire a man who writes arguments about why not to buy its software. But David Diamond speaks the truth about digital asset management (DAM) -- the good, the bad and the ugly.
Continue reading...
-
The Hidden Dangers of Customer Requests
Why listening to customers can sometimes be a bad thing “We listen to our customers” is a claim we hear from product makers frequently. It’s supposed to assure us that the company has in mind the best interests of its users.
Continue reading...
-
2014 Wish List ... from David Diamond
My wish for 2014 is that the value of creativity and inspiration will stop playing a supporting role to the pursuit of ROI and measureable goals. Ideas are the only reason a business exists. And while the people that come up with ideas most often might not have C-suite titles, they are often the most important people on payroll. Let’s stop pretending that business is a numbers thing. Business is an ideas thing, and it’s time the ideas people were better appreciated and compensated for their intangible gifts -- gifts that are not easily replaced, and gifts that cannot be taught in degree programs. -- David Diamond, director of global marketing for Picturepark; author of DAM Survival Guide. Title image by Amodiovalerio Verde (Flickr).
Continue reading...
-
How Local Librarians Can Impact the Digital Asset Management Industry
Local libraries are going digital at the same time organizations are building their own internal digital asset repositories, so who's to say those librarians can't help companies organize it all? Digtial Repositories are Really Just Libraries Companies store their digital assets in the same way libraries store their books,
Continue reading...
-
A World without Digital Asset Management: If It Didn't Exist, You Would Invent It
Digital asset management (DAM) is one of those things that few people jump into with much enthusiasm. DAM is an extra layer of policy that no one wants to define, an ongoing expense that no one wants to pay and a training requirement for which no one has time.
Continue reading...
-
It's Time to Kill the Competition
Conventional wisdom has it that competition is good for consumers. People say it helps drive things forward and keeps manufacturers on their toes. But in some situations, collaboration might be the better corporate strategy for long-term survival—at least for the players in emerging markets. Take Apple and Google, for example.
Continue reading...
-
DAM Beauty and Usability
Beauty and usability are typically not words associated with digital asset management software, and for good reason. Have you seen the user interfaces of most DAMs? Granted, DAM software is not meant to be gorgeous; it’s meant to be functional.
Continue reading...
-
Digital Liability Management
The opposite of digital asset management might well be digital liability management. When a digital asset is erroneously released -- whatever the circumstance -- it can become a corporate liability in no time.
Continue reading...
-
The De-Evolution of Tech Learning
Have we lost patience with learning about technical topics? Or are we just so inundated with nonsensical “content” that there just aren't enough hours in the day? A respected colleague recently encouraged me to add infographics to my company’s content marketing.
Continue reading...
-
Five Reasons Why DAM is No Photoshop
Digital Asset Management software has been around for more than two decades. In fact, Photoshop 1.0 was released only a few years before the first commercial DAM software became available.
Continue reading...
-
Is it True: What Happens When Google Says No?
The Little Britain skit in which the computer so hilariously says “no” to situations that couldn’t possibly be real is a hoot to watch. But it’s not so different from something you might experience every day on Google and not even know it.
Continue reading...
Displaying 15-28 of 37