Articles
With the increasing importance and number of consumer data privacy regulations — brands will need plans to adapt and comply.
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In a hearing, TikTok CEO Shou Chew came off like an underling. Now we’ll see if anything comes of it.
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Craft a successful identity roadmap by aligning technologies and optimizing data-driven approaches.
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The perils of technology: With so many people using ChatGPT, the potential for data breaches is great. And ChatGPT had its first significant breach.
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When data is plagued by hidden biases from the way customer feedback is gathered, not even complex analytic tools can help us see what is really going on.
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True data ownership requires a little action. Learn how to set up your own solid pods and take back control over your data.
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How businesses use zero-party data to foster stronger customer relationships and improve the customer experience.
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While the biggest marketing trade associations cater to all, specialized ones can attract contact center managers and chief data officers.
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For CMOs, interest is based upon creating omnichannel engagement with customers for products and services they want to buy.
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With these tools, brands can pinpoint areas for improvement and make data-driven decisions to enhance their products or services.
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With heightened digital privacy awareness, processes for opting-in or out is now a staple of customer experience.
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Advantages and shortcomings of predictive analytics, and how the practice is changing in order to keep up with the evolution of technology.
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Compiling information on customer experiences and how these evolve during the customer journey is lifeblood for a brand.
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Will feeding AI "garbage data" result in the decline of human wisdom?
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