Articles
Tag: data
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Examining the Current State of Consumer Data Privacy Legislation
With the increasing importance and number of consumer data privacy regulations — brands will need plans to adapt and comply.
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What Happens Next to TikTok?
In a hearing, TikTok CEO Shou Chew came off like an underling. Now we’ll see if anything comes of it.
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Creating a Comprehensive Identity Roadmap: Unify and Optimize Your Data and Strategy
Craft a successful identity roadmap by aligning technologies and optimizing data-driven approaches.
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ChatGPT Suffers First Data Breach, Exposes Personal Information
The perils of technology: With so many people using ChatGPT, the potential for data breaches is great. And ChatGPT had its first significant breach.
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3 Ways to Reduce Bias in Customer Survey-Based Data for Effective CX
When data is plagued by hidden biases from the way customer feedback is gathered, not even complex analytic tools can help us see what is really going on.
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How to Set up Solid Pods: A Data Ownership Guide
True data ownership requires a little action. Learn how to set up your own solid pods and take back control over your data.
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What Is Zero-Party Data?
How businesses use zero-party data to foster stronger customer relationships and improve the customer experience.
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Find Your Niche: Top Marketing Associations by Specialty
While the biggest marketing trade associations cater to all, specialized ones can attract contact center managers and chief data officers.
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Modern Data Stacks Are Key to Digital Transformation
For CMOs, interest is based upon creating omnichannel engagement with customers for products and services they want to buy.
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What Are Voice of Customer (VoC) Tools?
With these tools, brands can pinpoint areas for improvement and make data-driven decisions to enhance their products or services.
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Strengthen CX and Privacy Compliance With Opt-in/Opt-out Processes and Email Metrics
With heightened digital privacy awareness, processes for opting-in or out is now a staple of customer experience.
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Predictive Analytics: Overcoming Data Swamps in Tech's Dynamic Landscape
Advantages and shortcomings of predictive analytics, and how the practice is changing in order to keep up with the evolution of technology.
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Gathering Consumer Data That Matters for Measuring Customer Success
Compiling information on customer experiences and how these evolve during the customer journey is lifeblood for a brand.
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Clean up Your Data Mess: Be Careful What You Feed AI
Will feeding AI "garbage data" result in the decline of human wisdom?
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