Articles
Tag: data privacy and security
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Firefox Rolls Out Total Cookie Protection
Firefox has rolled out Total Cookie Protection. What's the marketing impact of yet another crumble for the cookie?
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Data Best Practices: Integration, Enrichment and Integrity
Digital-first continues to accelerate, along with the creation of customer data. As such, it’s essential for companies to implement these data best practices.
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What Corporations Have Your Data and What Are They Doing With It?
Today’s consumers create massive amounts of data, and companies aren’t letting that information slip away. Learn exactly what they’re doing with it instead.
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CMOs Must Focus on Security as Consumer Attitudes Towards Data Privacy Shift
Most of today’s consumers don’t trust companies with their data. Brands must make dramatic changes to regain that trust and adapt to a changing data landscape.
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6 Ways Marketers Need to Balance Privacy, Personalization
Today's consumers demand personalization, but not at the cost of their privacy. Marketers looking to balance these two areas can follow these tips for success.
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Web Scraping Explained: What It Is and Why You Should (or Shouldn't) Use It
A definitive guide (for marketers, developers and everyday users) on what web scraping is and how to use it.
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5 Best Practices for Using AI in Your CX Strategy
Want to enhance your brand's customer experience strategies? Learn how with these five AI in CX best practices.
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Is Web3 a Buzzword? Or the Real Deal?
Will Web3 bring democracy and privacy back to the web, or is it all a baseless fairytale? See what the experts say.
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Building Look-Alike Audience Modeling in the First-Party Data Era
The rise of new privacy measures will result in big changes to marketing strategy. Learn how you can create look-alike audiences with only first-party data.
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How the FTC's Children's Data Collection Complaint Against WW Impacts Marketers
How does the FTC's decision against WW International for targeting children under 13 affect marketers? More ways than one, it turns out.
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How Web3 Changes the Content Model
How will the new Web3 content models affect the way brands approach content, marketing and advertising?
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Is It Possible to Have Both Privacy and Personalization?
Today's consumers are wearier of data collection than ever. Can brands continue to offer personalization without invading privacy?
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'A Reckoning.' The Direct to Consumer Craze Is Slamming Into Reality.
An industry built on cheap Facebook ad space and low-cost shipping is crashing, with no bottom in sight.
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2 Years Into COVID: What CX Strategies Work Now
COVID has changed the CX landscape as we know it. Learn exactly what customers expect and how to meet their shifting needs with these five CX strategies.
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