Articles
Tag: data management platforms
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Data Enrichment: Selecting Stakeholders and Strategies as Cookies Say Adieu
How to prepare a great CX foundation by getting all your data in order and adding privacy-centric, cookieless third-party data sources.
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Data Enrichment: Key to Maximizing Customer Experience?
If you want to know your customers better and improve personalization efforts, it all comes down to one thing: data.
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Data Best Practices: Integration, Enrichment and Integrity
Digital-first continues to accelerate, along with the creation of customer data. As such, it’s essential for companies to implement these data best practices.
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CMOs Must Focus on Security as Consumer Attitudes Towards Data Privacy Shift
Most of today’s consumers don’t trust companies with their data. Brands must make dramatic changes to regain that trust and adapt to a changing data landscape.
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Why Monolithic Digital Experience Platforms Still Trump Composable
Many are pushing composability for Digital Experience Platform (DXP) architectures. But monoliths are still in the lead. Why?
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From First-Party to Zero-Party Data
Today's marketers are inundated with a wealth of data. Discover how to break that data down into categories to make it more relevant and powerful.
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Is Web3 a Buzzword? Or the Real Deal?
Will Web3 bring democracy and privacy back to the web, or is it all a baseless fairytale? See what the experts say.
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Building Look-Alike Audience Modeling in the First-Party Data Era
The rise of new privacy measures will result in big changes to marketing strategy. Learn how you can create look-alike audiences with only first-party data.
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Informatica Launches Data Management Cloud for Retail, Tealium Updates CDP, More
Informatica, Tealium and UserTesting provide news updates in CMSWire's digital marketing and customer experience software news update.
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Simon Data and Snowflake Join Forces to Make Customer Data Marketable
Simon Data and Snowflake partner up to offer an all-in-one data insights platform. Enterprise brands, like JetBlue and Vimeo, have already taken notice.
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Is It Possible to Have Both Privacy and Personalization?
Today's consumers are wearier of data collection than ever. Can brands continue to offer personalization without invading privacy?
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How Will DAOs Change the Way Brands Do Business?
This article examines how forward-thinking brands plan to use DAOs as part of their Web3 and metaverse business strategies.
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Automating Customer Data Imports Can Benefit Businesses
Data automation can help unify customer data across your organization and allow your teams to deliver better customer experiences.
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Web3 Community Platform Metasky Nets $1.8M, Adobe Updates Sign, More CX News
Metasky raises $1.8 million for Web3 community development, Adobe updates CX and EX integrations and more news.
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