Articles
How to prepare a great CX foundation by getting all your data in order and adding privacy-centric, cookieless third-party data sources.
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If you want to know your customers better and improve personalization efforts, it all comes down to one thing: data.
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Digital-first continues to accelerate, along with the creation of customer data. As such, it’s essential for companies to implement these data best practices.
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Most of today’s consumers don’t trust companies with their data. Brands must make dramatic changes to regain that trust and adapt to a changing data landscape.
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Many are pushing composability for Digital Experience Platform (DXP) architectures. But monoliths are still in the lead. Why?
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Today's marketers are inundated with a wealth of data. Discover how to break that data down into categories to make it more relevant and powerful.
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Will Web3 bring democracy and privacy back to the web, or is it all a baseless fairytale? See what the experts say.
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The rise of new privacy measures will result in big changes to marketing strategy. Learn how you can create look-alike audiences with only first-party data.
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Informatica, Tealium and UserTesting provide news updates in CMSWire's digital marketing and customer experience software news update.
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Simon Data and Snowflake partner up to offer an all-in-one data insights platform. Enterprise brands, like JetBlue and Vimeo, have already taken notice.
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Today's consumers are wearier of data collection than ever. Can brands continue to offer personalization without invading privacy?
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This article examines how forward-thinking brands plan to use DAOs as part of their Web3 and metaverse business strategies.
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Data automation can help unify customer data across your organization and allow your teams to deliver better customer experiences.
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Metasky raises $1.8 million for Web3 community development, Adobe updates CX and EX integrations and more news.
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