Articles
Garbage in, garbage out as they say. However, poor quality data is no joke, today it costs the U.S. economy trillions.
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Twilio announced the launch of Twilio Engage last week, an automation platform aimed at helping marketers deliver omnichannel campaigns fit for the digital era.
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AWS launched a new integration service called Amazon AppFlow, aimed at making it easier to transfer data between AWS services and other SaaS applications.
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Workplace by Facebook analyzes its productivity suite, Gartner names top data integrators, Cisco adds voice transcription to WebEx and more.
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To improve the customer experience, companies must adopt uniform cross-departmental strategies and integrate siloed data to create comprehensive customer views.
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Despite all of the big data hype and an ever-emerging slew of analytics tools, enterprises are leveraging only a fraction of the information that’s available. Much of the data is trapped in silos — everything from disparate on-premises systems to myriad cloud applications.
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Austin, Texas-based Magnitude Software, an enterprise information management provider, has acquired Simba Technologies, a provider of data access and analytics connectivity. The buy fits its strategic plans to expand its data integration capabilities by acquiring a company that already provides those services to Google, Oracle, Microsoft, SAP, Tableau and more.
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Making legacy applications share data with the rest of the world isn’t as easy as it was before, before the world discovered Slack, Dropbox and Twitter.
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A major investment by prominent VCs in a Web-based “data extraction” firm shows there may truly be just one way to get at some of the world’s most critical data.
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The brands that are succeeding today are the ones that give people the information they want, when they want it, in a format that is meaningful to them. The ability to meet these consumer demands is the driver behind data integration.
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We’re more than 20 years into the Internet revolution and the technology disruption curve has fully enveloped marketing.
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Which of the above benefits has your firm experienced as a result of your tag management system? Marketers are increasingly dependent on tag management systems to coordinate digital campaigns, a Forrester report has found, and the systems themselves have become indispensible for distributing data in the enterprise.
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Big Data is going big time. In the latest of a string of recent announcements by Big Data vendors, Kapow Software has unveiled the new version 9.
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Since Kapow Software introduced Kapow Katalyst two years ago, the cloud application integration platform released a mobile app and integration with Sitecore. This week they announced Katalyst Apex Generator, an enhancement that lets businesses deploy Katalyst-built integrated processes directly into their Salesforce environment.
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