Articles
Tag: data governance
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Data Governance: Offense or Defense in the Digital Age?
Data governance was always seen as risk management, and still is. But there's another way, and that's going on offense.
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Data Best Practices: Integration, Enrichment and Integrity
Digital-first continues to accelerate, along with the creation of customer data. As such, it’s essential for companies to implement these data best practices.
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What Corporations Have Your Data and What Are They Doing With It?
Today’s consumers create massive amounts of data, and companies aren’t letting that information slip away. Learn exactly what they’re doing with it instead.
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CMOs Must Focus on Security as Consumer Attitudes Towards Data Privacy Shift
Most of today’s consumers don’t trust companies with their data. Brands must make dramatic changes to regain that trust and adapt to a changing data landscape.
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Google Is Forcing the Switch to GA4 — and Many Brands Aren’t Happy
Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.
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Web Scraping Explained: What It Is and Why You Should (or Shouldn't) Use It
A definitive guide (for marketers, developers and everyday users) on what web scraping is and how to use it.
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Is Web3 a Buzzword? Or the Real Deal?
Will Web3 bring democracy and privacy back to the web, or is it all a baseless fairytale? See what the experts say.
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How the FTC's Children's Data Collection Complaint Against WW Impacts Marketers
How does the FTC's decision against WW International for targeting children under 13 affect marketers? More ways than one, it turns out.
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Is It Possible to Have Both Privacy and Personalization?
Today's consumers are wearier of data collection than ever. Can brands continue to offer personalization without invading privacy?
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2022 Blockchain and Cryptocurrency Reality Check
Cryptocurrency uses blockchain technology to create e-money that circumvents traditional banking. But is it here to stay?
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How Will Web3 Improve the Customer Experience?
Web3 puts control of data back in the hands of users. But what does that mean for marketers, consumers and the future of the customer experience?
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Is Your Company Ready for Quantum Computing?
As quantum computing becomes more widely available, companies should consider a few factors before investing in a solution.
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Azure Services Platform Provider, 3Cloud Acquires CCG Analytics
Microsoft Azure services platform 3Cloud announced its acquiring CCG Analytics, a Tampa FL-based data analytics and consulting firm.
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What iOS 15 Means for Marketers
Companies like Apple and Google are notorious for making system updates that leave marketers scrambling to adjust their advertising and marketing strategies.
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