Articles
Digital-first continues to accelerate, along with the creation of customer data. As such, it’s essential for companies to implement these data best practices.
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Today’s consumers create massive amounts of data, and companies aren’t letting that information slip away. Learn exactly what they’re doing with it instead.
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Most of today’s consumers don’t trust companies with their data. Brands must make dramatic changes to regain that trust and adapt to a changing data landscape.
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Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.
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A definitive guide (for marketers, developers and everyday users) on what web scraping is and how to use it.
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Will Web3 bring democracy and privacy back to the web, or is it all a baseless fairytale? See what the experts say.
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How does the FTC's decision against WW International for targeting children under 13 affect marketers? More ways than one, it turns out.
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Today's consumers are wearier of data collection than ever. Can brands continue to offer personalization without invading privacy?
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Cryptocurrency uses blockchain technology to create e-money that circumvents traditional banking. But is it here to stay?
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Web3 puts control of data back in the hands of users. But what does that mean for marketers, consumers and the future of the customer experience?
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As quantum computing becomes more widely available, companies should consider a few factors before investing in a solution.
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Microsoft Azure services platform 3Cloud announced its acquiring CCG Analytics, a Tampa FL-based data analytics and consulting firm.
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Companies like Apple and Google are notorious for making system updates that leave marketers scrambling to adjust their advertising and marketing strategies.
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Data governance impacts both internal and external audiences. Viewing data as an enterprise – not individual – asset is the first step towards a strong program.
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