Articles
Tag: data-driven
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3 Ways CX Can Become a Driver of Business Strategy
Customer experience today doesn’t just support the business, it often is the business.
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Observable Raises $35.6 Million Series B Funding Round for Data Collaboration
Observable, a data collaboration company, has raised a $35.6 million Series B funding round.
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Lacework Raises $8.3 Billion in Growth Funding
Data-driven cloud security platform Lacework announced it had raised $1.3 billion in growth funding, bringing the company to an $8.3 billion valuation.
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Why Your Culture of Digital Experimentation Is Failing
Modern marketing strategy is a tug-of-war between assumptions and absolutes; gut instincts and concrete data.
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4 Lessons From 20 Years Managing Customer Experience
CX leaders balance human nature, data, technology and vendors every day in your interactions. Here's how to make the most of those relationships.
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Rolling Stone, Data Analysis and the Problem of Recency Bias
Recency bias is an underappreciated challenge in data analytics, particularly when historical data is used to draw trends and make predictions.
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Shouldn't You Know If a Lifetime Customer Stayed Here Before?
The hotel has data about every time I’ve stayed at its properties for the last 16 years. So why doesn't the front desk agent know if I've stayed there before?
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The Evolution of Excel: When to Ditch the Spreadsheet
Does Excel still have a place in analytics efforts? Let's look at the pros and cons of using the old workhorse, the spreadsheet.
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CMSWire's Top 10 Digital Marketing Articles of 2020
Had enough of 2020 yet? With the end so near we thought it a good time to look back at CMSWire's top 10 most popular marketing articles of the year.
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Is Your Marketing Truly Data-Driven?
Businesses have built martech stacks that collect and organize data more efficiently, but there is more to data-driven marketing.
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The Road to Recovery Is Paved With Data
Unleashing data’s value and ensuring its quality for competing on customer experience is more important than ever.
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This Is the Critical Role Every CMO Needs to Play Right Now
Chief marketing officers might need to update their title in 2020 to chief marketing optimist.
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3 Questions Every B2B CMO Should Answer 'Yes' To
CMOs will have to ask — and answer — some tough questions in the months ahead, but there are three questions they need to answer 'yes' to.
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How AI Enables Enterprises to Get the Most Out of Their Data
AI has a problem. And it's more than just about quantities and state of data. Using data in an enterprise setting, even in ideal circumstances is problematic.
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