Articles
Customer experience today doesn’t just support the business, it often is the business.
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Observable, a data collaboration company, has raised a $35.6 million Series B funding round.
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Data-driven cloud security platform Lacework announced it had raised $1.3 billion in growth funding, bringing the company to an $8.3 billion valuation.
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Modern marketing strategy is a tug-of-war between assumptions and absolutes; gut instincts and concrete data.
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CX leaders balance human nature, data, technology and vendors every day in your interactions. Here's how to make the most of those relationships.
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Recency bias is an underappreciated challenge in data analytics, particularly when historical data is used to draw trends and make predictions.
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The hotel has data about every time I’ve stayed at its properties for the last 16 years. So why doesn't the front desk agent know if I've stayed there before?
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Does Excel still have a place in analytics efforts? Let's look at the pros and cons of using the old workhorse, the spreadsheet.
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Had enough of 2020 yet? With the end so near we thought it a good time to look back at CMSWire's top 10 most popular marketing articles of the year.
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Businesses have built martech stacks that collect and organize data more efficiently, but there is more to data-driven marketing.
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Unleashing data’s value and ensuring its quality for competing on customer experience is more important than ever.
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Chief marketing officers might need to update their title in 2020 to chief marketing optimist.
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CMOs will have to ask — and answer — some tough questions in the months ahead, but there are three questions they need to answer 'yes' to.
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AI has a problem. And it's more than just about quantities and state of data. Using data in an enterprise setting, even in ideal circumstances is problematic.
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