Articles
Tag: data compliance
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6 Ways Marketers Need to Balance Privacy, Personalization
Today's consumers demand personalization, but not at the cost of their privacy. Marketers looking to balance these two areas can follow these tips for success.
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Google Is Forcing the Switch to GA4 — and Many Brands Aren’t Happy
Google is forcing the switch to Google Analytics 4, causing headaches for many marketers. Find out exactly what changes — good and bad — are in store.
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Web Scraping Explained: What It Is and Why You Should (or Shouldn't) Use It
A definitive guide (for marketers, developers and everyday users) on what web scraping is and how to use it.
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Building Look-Alike Audience Modeling in the First-Party Data Era
The rise of new privacy measures will result in big changes to marketing strategy. Learn how you can create look-alike audiences with only first-party data.
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How Apple and Google’s Tracking Rules Are Impacting Advertisers and Marketers
Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps.
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Feeling the CCPA Heat?
Crunch time is here. Get ahead of CCPA and future data privacy legislations.
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Customers Aren't Worried About Data Breaches [Infographic]
Here's good news for every company that's careless with personally identifiable information: Your customers apparently don't care. A new study by global IT association ISACA shows that consumers haven’t changed their shopping behaviors despite a year of retail data breaches — worrisome, the organization maintains, especially with the shopaholic
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GRC Roll-up: Avira Tracks Lost Androids, NextDocs Upgrades SharePoint Compliance
This week in the GRC space, new research from IDC shows security and regulatory concerns are holding back cloud adoption, at least in the utilities vertical; NextDocs upgrades its SharePoint compliance product; Avira tracks lost Androids and LockPath partners with Qualys.
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GRC Roll-up: Symantec's Data Insight v3.0, IBM Analytics Tackles Fraud
Busy week with security and data insights taking pride of place. Symantec has two news offerings worth noting this week including the release of Data Insight 3.0 and the acquisition of Nukon, IBM offers analytics for fraud prevention, ControlPanelGRC upgrades and Vista Buys Equity. Symantec Releases Data Insight v3.0… Symantec
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EMC SourceOne Addresses Unstructured Content With New Products
Since EMC launched its SourceOne family, a suite of archiving, e-Discovery and compliance solutions, in April 2009, the family has been constantly growing. First they focused on email management. Now, they’re introducing two new members, SourceOne File Intelligence and File Systems. Both products are focused on addressing unstructured content
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