Articles
Tag: data analytics
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Predictive Analytics: Overcoming Data Swamps in Tech's Dynamic Landscape
Advantages and shortcomings of predictive analytics, and how the practice is changing in order to keep up with the evolution of technology.
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How Unit Tests Help Marketers Ensure Data Quality and Data Privacy
Marketers need a fundamental understanding of unit tests in order to join in discussions and planning with developers. Here's why.
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A Look at the Top 4 Digital Marketing Categories
Digital marketing is constantly changing, but there are some foundational categories of digital marketing you need to have a strong grasp of to thrive.
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Why Companies Should Rethink How They’re Using Customer Sentiment
Every company is now a customer experience company. But some businesses are doing it better than others – and it's due to how they handle customer sentiment.
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Are You Making the Most of Customer Data?
Data collection is in no one’s interest when it’s not meaningfully tied to strategy.
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What's Top of Mind for Chief Data Officers in 2021?
Organizational data leaders have their share of challenges as their businesses navigate out of a challenging last 15 months.
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5 Best Practices for Ensuring Good Data Hygiene
To gain success from a data-driven culture, the data you’re working with must be clean, making data hygiene an important part of gaining actionable insights.
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The Reasons Behind Klaviyo's Recent $4.2B Valuation
We met with marketing execs to understand the reasons behind Klaviyo’s Series C funding and valuation, as well as the resurging need for good customer data.
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A Look at Marketing's Biggest Data Challenges of the 2020s
Recent data from the Martech 2030 report highlights what will be one of marketers' biggest challenges in 2020, data distillation and activation.
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How Data Analytics Are Gaining Ground During COVID-19
With customers engaging in new ways, many workers remaining at home and supply chains disrupted, data analytics have never been so important.
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How Google Analytics Annotations Helps Keep Remote Teams on Track
Maintaining a journal like the one in Google Analytics annotations can help align remote analysts, managers and technical personnel.
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How R Markdown Helps Marketers Collaborate on Data
Markdown is a document structure that generates reports containing computing code, graphs and associated text in a user-friendly interface.
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The Skills Your Customer Experience Team Needs to Succeed
CX teams should be composed of members from across the organization, who bring a wide variety of skills.
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Don't Get Trapped by Data When Designing Your Brand Experience
Data is a fantastic tool, but algorithms don’t have the intuition to understand how your overall brand experience affects human emotions.
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