Articles
With Facebook beset by Apple’s tracking crackdown, TikTok can capitalize. But will it?
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Marketers must consider how current trends impact their teams and deliverables for their clients.
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Most analytics packages will generate a host of beautiful-looking charts, but how many of those actually change how your digital workplace is managed?
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Analytics is more than just providing accurate numbers. It’s about providing context and data that tells a story that results in actionable outcomes.
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When's the last time you updated your analytics dashboard? If you can't remember, it might be time to refresh.
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While “one dashboard for everything” sounds great in theory, it doesn't work in practice in the digital workplace.
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Expensive to acquire, challenging to organize, essential to protect. An organization’s data is often both a prized asset and a source of angst.
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A recent Forrester study found that only 50 percent of B2B marketing and sales decisions are made based on data. We need to fix that.
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Business leaders are experiencing fatigue following the onslaught of big data and analytics hype over the past few years. They’ve listened to the “experts” and spent millions on infrastructure, cloud computing and business intelligence tools, expecting to gain transformative insights.
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AUSTIN — Thirty years ago, a nation collectively rallied around the most basic of human truths: Play fair. Don't take things that aren't yours. Say you're sorry when you hurt somebody.
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Just about every executive who has heard the word “analytics” this year realizes that it is an essential for growing a business.
But it’s really the word “dashboard” that should resonate in an executive’s mind. Dashboards are what you need to assess an organization’s analytics capabilities.
Selecting a dashboard for analytics requires a
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There's a danger when we turn to competitive analysis to compare progress against others in the same industry.
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Customers are arriving at your business or e-commerce site through increasingly sophisticated methods — and that makes it more complicated to determine whether your mobile site or offline advertising lead to your conversion goals.
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Analytics provider Information Builders has debuted a version of its WebFocus BI system just for governments, and the WebFocus Cloud Express will be part of the UK's G-Cloud Framework.
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