Articles
Social leaders ready to take the next step in their community journey now have access to a new assessment tool to help them evaluate their community’s strengths and weaknesses, and make better decisions to build more successful online sharing spaces for their employees, customers and partners. The Community Performance Benchmark
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Choosing the right online community platform is, like most things, about due diligence. Due diligence, that is, before you get a potential vendor inside your company walls and while the vendor is inside.
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There is much written on the virtues and triumphs of mapping customer journeys, but little about what can go awry. Customer journeys are beacons that focus teams across an organization around the common goal of helping people become successful and happy.
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It was a busy week here at CMSWire as we finished up our month long focus on Customer Communities and moved over to look at Customer Journey Mapping.
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If you need help calculating the ROI of a community, there are tons of resources that can provide processes and best practices, but where can you find ROI in the first place? Where should community evangelists look, and where will ROI be easiest to prove?
There’s constant discussion about
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Let's start with two grounding statements for context: markets are communities and communities are markets. And from an open or social business perspective, a customer community does not necessarily mean it's a destination on the web, computers or mobile devices that's only accessible with personal IDs and passwords.
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What makes a great story? What's the difference between story and narrative? How can we make our organizations more people-centered? What makes a successful community? How can we inspire people to change? These are questions I wrestle with in my own journey as a designer, change agent and champion of customer experience.
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This week we talked customer experience and the need for smart technology. We also looked at Employee Engagement -- how it can improve the bottom line, and the Cloud growth within Europe. Top Customer Experience Article We hear the three magic words thrown around day after day.
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In part one of our recap we learned the many great ways that customer communities can benefit organizations, provided that they add value and allow opportunities for real engagement and include everyone, from employees to stakeholders in the process.
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On Wednesday, we all came together for another monthly Tweet Jam -- this time to discuss how to grow and engage customer communities. Sure, it sounds simple enough but we wanted to dig deeper to learn what really goes into developing and managing opportunities for customer engagement.
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How far would you go in support of customer communities ? I have a great job as Community Manager for a big finance firm (over 6,000 employees) here in Sydney, Australia.
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Just like prehistoric tribes were centered on survival, today’s online users gather together around an idea, except it can range from fans of kitten furniture to political groups. Seth Godin, the famous marketer and internet thinker, talks about the idea of tribes.
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It's that time again! We're a couple of hours away from this month's Tweet Jam and, as usual, it's sure to be a hit. This month we will be talking Customer Communities -- How are they useful to an organization? How can we measure their success? How will they continue
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Creating and sustaining healthy communities is part art and part science. When I think of a healthy community, I think of a party. At a party, just like in a community, you are bringing together people to meet each other, form relationships and possibly even create something amazing together.
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