Articles
Tag: cxm
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5 Ways Retail Brands Can Optimize In-Store Experiences During the Holidays and Beyond
Shopping on the internet simply can’t replicate the tangible, up-close-and-personal experiences that remain ideal for many kinds of products.
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Chattermill Secures $26M, Audiense Acquires SOPRISM, More News
Chattermill adds $26 million, Patronix names new CMO, Brightloom announces partnerships, more CX news.
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CMSWire Contributor Q&A With Lisa Loftis: CX Leadership Traits
CMSWire Managing Editor Dom Nicastro catches up with CMSWire Contributor Lisa Loftis on the traits of CX leaders.
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What's Your Definition of a Digital Experience Platform?
A DXP is often critical to achieving that competitive edge — but defining what it is depends on who you ask.
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Personalization and Segmentation: How They're Different and Why It Matters
You can use personalization and segmentation simultaneously, and you probably should.
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How to Create Better Hybrid Retail Customer Experiences
Studies have repeatedly found brands falling short of customer expectations when it comes to delivering winning CX, especially in the hybrid retail world.
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ChatGPT Shares Its Thoughts on Enterprise VoC Programs
ChatGPT apparently has thoughts on all topics including voice of the customer. We asked OpenAI's chatbot to opine on VoC.
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Can CDPs Save Us From a Cookieless Future?
With Chrome ending support for third-party cookies in 2024, customer data platforms could help brands build value.
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5 Ways to Strengthen and Recession-Proof Your CX Strategy
Consumers want brands to be responsive and sensitive to their changing priorities during the economic downturn.
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We Asked ChatGPT 3 Customer Experience Questions. Here's How It Responded
Got a question? A new AI-powered chatbot has an answer — but is it the right answer? We wanted to find out, so we asked ChatGPT a few questions of our own.
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What It Takes to Build the Best Customer Experience Team
Looking to build a powerful CX team? Here’s what you need to know.
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The Value of Site Search to Your Customer Experience Analytics
Getting site search analytics right will help marketers plan successful customer experience strategies.
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Getting Prepared for 2023 CX Disruptions
Experts weigh in on potential disruptions to customer experience in the upcoming year.
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Is Your CRM Keeping Up With Your Customer Service Efforts?
What's the latest on benefits of CRM software? Vendors get their say.
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