Articles
Tag: cxm
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Adobe Unveils Generative AI Tech and Major Partnerships at 2023 Summit
Adobe's latest generative AI services are announced at Adobe Summit 2023 as Adobe teams up with NVIDIA, OpenAI and Microsoft.
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Real-Life Customer Experience Fails — and Lessons Learned
Our CMSWire contributors on this CX Decoded podcast draw on their personal experiences to discuss customer loyalty, customer experience and more.
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A Communication Master Class: Boosting CIOs' Leadership Excellence
Without question, the challenges of communication are great, and any business leader can glean valuable lessons from reading Sally Susman's new book.
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Google Releases March 2023 Core Algorithm Update: What to Do Now
How marketers can assess the changes and evaluate their content and technical SEO.
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Silicon Valley Bank Collapse: Unraveling the Impact on CX and Startup Ecosystem
The SVB bank collapse, along with other banks, is sending reverberations through the banking industry and exposing instability. Is there a CX silver lining?
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Top Customer Experience Metrics That Impact Internal Operations
As your CX and internal staff engage to support customers, your metrics should include the success of their collaboration.
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What Is Zero-Party Data?
How businesses use zero-party data to foster stronger customer relationships and improve the customer experience.
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ICYMI: Microsoft's AI Layoffs, CX Chatbot Interactions, Modern Data Platforms, and More
Did you miss something last week on CMSWire? Check out these highlights of our top stories in the world of customer experience and marketing.
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Marketers Brace for Impact as Potential US TikTok Ban Looms
Marketers who rely on TikTok to engage with new audiences could face consequences if the platform is banned.
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What to Expect at Adobe Summit Digital Experience Conference 2023
What happens in Vegas...builds your network. Adobe kicks off its annual Adobe Summit conference next week live and in person — in Las Vegas.
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Find Your Niche: Top Marketing Associations by Specialty
While the biggest marketing trade associations cater to all, specialized ones can attract contact center managers and chief data officers.
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Let's Make 'Deflection' a Dirty Word in World of Customer Experience
Deflection is a defensive strategy. Using this as the goal, you automatically put your organization in a mindset of defending yourself from the customer.
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Self-Service Done Right = Winning Chatbot Experience
When done right, self-service is a powerful tool to enable customers to ask questions and solve problems on their own terms, which improves CX.
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Cvent Acquired by Blackstone, Acquia Enhances Its DAM, Talkdesk Has New Chief Customer Officer, More News
Blackstone acquires Cvent, Factoreal launches its Agent App, Acquia enhances its DAM system, more CX news.
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