Articles
Tag: cx (page 8)
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Top Marketing Skills and Traits for 2022
What will be the marketing skills that marketing leaders prioritize in 2022? We asked some leaders that exact question.
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CX Decoded Podcast: Award-Winning CX with Amy Shioji of Strategic Education
Amy Shioji, SVP of Strategic Education joins the CX Decoded crew to talk about how her approach to CX is helping today's students meet their goals.
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Genesys Reaches $21B Valuation, Lytics Launches Cloud Connect, More News
Catch up on news from Genesys, Lytics, HGS and more in this week's customer experience and digital marketing software wrap up.
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Call Center Support Operations: Teams of Experts, Automation or Both?
Some companies enable callers to access a team of experts for support, while others have IVR trees before a caller can speak to a human being.
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Canadian Perspectives on Marketing, Privacy Laws and Where 2022 Will Take Us
What's going on with our northern marketing neighbors? Canadian marketing pundits give us the scoop what's on their marketing radar for 2022 .
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Understanding Rules- vs. Intent-Based Marketing Personalization
Marketers seeking personalization strategies should understand two concepts as it relates to personalization — intent vs. rules.
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How to Start Analyzing Before the Data Arrives
At the end of the day, you want to be able to justify the statistical assumptions you have made. The best time to do so is before the first response comes in.
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Optimizely Acquires Welcome, D4t4 Updates Celebrus CDP & More News
Deloitte, Optimizely and others make acquisitions, Pega adds AI capabilities, Solodev CMS for Kubernetes makes it to the AWS marketplace & more CX news.
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How Do You Make Customer Effort Score Data Actionable?
It's one thing to measure a customer's effort using your products or services but how do you take that data and make it actionable?
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8 Tips to Build a Winning Customer Experience Strategy
A thoughtful, dynamic CX strategy is critical to the success of any organization’s CX effort.
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CX Decoded Podcast: Holly O'Neill of Bank of America on the Great Pillars of CX
The latest CX Decoded Podcast features Bank of America customer experience professional Holly O'Neill discussing great pillars of CX.
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CX Decoded Podcast: Holly O'Neill of Bank of America on the Great Pillars of CX
The latest CX Decoded Podcast features Bank of America customer experience professional Holly O'Neill discussing great pillars of CX.
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ICYMI: Low- and No-Code App Explosion, Measuring Customer Centricity
Missed something last week on CMSWire.com? We've got you covered as we recap some of our top stories from last week.
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OpenText Acquires Zix, Verbit Raises $250M & More News
Another busy week of news in digital marketing and customer experience, as we head into the Thanksgiving break.
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