Articles
Tag: cx (page 7)
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Why Did Google Drop FLoC for Topics and What's the Marketing Impact?
Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What is the impact on marketers?
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Medallia to Acquire Journey Orchestration Provider Thunderhead
Thunderhead has been acquired by Medallia in a big move for the customer experience management industry.
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CX Decoded Podcast: Why Customer Journey Mapping Is a Verb, Not a Noun
CX Decoded Podcast caught up with customer experience expert Jeannie Walters to discuss the importance and challenges of journey mapping.
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PhotoShelter Acquires Third Light, Movable Ink Partners with Stensul and More News
PhotoShelter acquires UK-based Third Light to strengthen digital asset management capabilities, leading the CX and marketing weekly news column.
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Will Microsoft Customer Experience Platform Compete in the CX World?
Microsoft debuted the Microsoft Customer Experience Platform in November. How will it compete in the larger CX market?
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Fielding Your Customer Survey: Remember the 4 P's
The prep work is done and you are ready for the moment of truth: fielding your customer survey! But before you hit "send," run through these final checkpoints.
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CX Decoded Podcast: Are Customers Truly Connected to Your Brand?
In our latest CX Decoded Podcast, we talk to Mansur Khamitov about the importance of branding, customer connections and important marketing tactics.
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Companies Are Misusing Net Promoter Scores: Here’s How to Fix That
Despite how revolutionary NPS was when it was introduced, it has some serious limitations when it comes to driving profitable growth.
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What Is Predictive Analytics and How Does it Impact Customer Experience?
Predictive analytics can detect and quantify emotional reactions in the human voice which can be used to predict customer churn, forecast sales and more.
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Applying 2 Years of Customer Experience Lessons for 2022
Customer experience professionals share their lessons learned during the pandemic and what to focus on in 2022.
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Why Marketers Are Thankful This Holiday Season
What makes marketers thankful this holiday season? Technology, their teams and everything in between, they told CMSWire.
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CMSWire's Top 10 Digital Customer Experience Articles of 2021
Digging into the top digital customer experience articles on CMSWire from the past year.
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Call Center Leadership: Looking to the New Year
Call center leaders caught up with CMSWire and shared their focus areas for improvement in agent experience and business outcomes.
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MParticle Releases Data-Privacy Feature, Validity Partners With Adobe & More CX News
MParticle provides update to help compliance with privacy data laws, Validity partners with Adobe, and more CX and digital marketing software news.
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