Articles
Tag: cx (page 5)
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Hackers Target Cryptocurrency Companies in HubSpot Data Breach
Hackers accessed HubSpot data, targeting cryptocurrency companies, in a reported breach by the marketing software company.
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5 Ways to Generate More Loyalty and Email Signups
The sunsetting of third-party cookies is putting added pressure on marketers to grow their email subscriber and loyalty member audiences.
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How Google TOPICS Impacts the Analytics Ecosystem for Marketers
Google has replaced FLoC with an algorithmic API framework called TOPICS for its privacy initiative. Will it ultimately benefit marketers and consumers?
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CX Decoded Podcast: Amex CX Teams Take Customer Listening to the Next Level
CMSWire's CX Decoded catches up with Luis Angel-Lalanne with American Express, to discuss moving beyond transactional customer listening strategies.
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Why Awareness, Nurturing and Trust Are Indispensable Components of Marketing
Marketing teams have the means and ability to essentially walk alongside consumers throughout the lead management journey.
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Protiviti Launches Protiviti Digital, capital D Acquires Phrasee, More CX News
Protiviti has launched a new offering, Protiviti Digital, Terminus debuted connected account experiences and more CX news.
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CX Provider Emplifi Valued at $1B After Growth Equity Investment from Sixth Street
Emplifi got a growth equity investment from Sixth Street and is now valued at more than $1B.
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Sendinblue's Acquisition Spree Continues With Video Conferencing Provider MeetFox
With the acquisition of MeetFox, Sendinblue expands its sales and communications capabilities for small and medium-sized businesses.
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Voice of the Customer Paradigm Shift: Transactional to Sentiment
Customer experience professionals at American Express have shifted its Voice of the Customer model to one based on sentiment.
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6 Email Marketing Mistakes to Avoid in 2022
How can you ensure you don’t make email marketing mistakes that break trust between your brand and your audience?
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ICYMI: Improve Your Brand’s Automated Emails, Is Clubhouse Worth a Try?
What did you miss last week on CMSWire? Clubhouse, POAPs and automated email best practices, as a start.
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What to Expect at Adobe Summit Digital Experience Conference 2022
Adobe, which provides digital customer experience software, kicks off its annual Adobe Summit conference virtually next week.
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Using Customer Journey Maps and Jobs to Be Done for a Better Customer Experience
Journey mapping is all about determining what matters to the customer, and not so much what you think matters for your customer.
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CX Decoded Podcast: Connecting Customer Experience With Employee Experience
In this episode of CX Decoded Katrina Taylor, a CX and UX design professional, shares her thoughts on connecting CX with employee experience.
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